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CASE STUDY
TECOUWIND (FORMERLY HI-TECH MANUFACTURERS)

CLIENT:
Tecouwind uPVC Windows Doors

INDUSTRY:
uPVC Windows & Doors Manufacturing, Fabrication, Lamination, and Installation

SERVICES PROVIDED

Re-Naming, Branding, Website Redesign, Marketing Strategy

ABOUT CLIENT

  • Project Duration: 2 Months
Tecouwind, originally known as Hi-tech Manufacturers, is a Pakistani business specializing in the manufacturing, fabrication, lamination, and installation of uPVC windows and doors. The client also operates a uPVC extrusion plant named "Topfit." Despite offering top-quality products and services, Hi-tech Manufacturers faced significant challenges due to an unresponsive website and a lackluster brand identity. The company's digital and physical presence lacked cohesion and appeal, resulting in minimal customer engagement and sales. Faced with these challenges, the client sought our expertise to rebrand and redefine their market presence, transforming their brand into a market leader.

Pain Points

  • Inconsistent Brand Silos: The brand identity was fragmented and lacked consistency across different platforms and touchpoints. This inconsistency made it difficult for customers to recognize and trust the brand.
  • Lack of Brand Purpose: The brand did not have a clear cause or mission that resonated with its audience. This absence of a purpose-driven identity left potential customers without a compelling reason to choose Tecouwind over competitors.
  • Weak Customer Relationships: There was a noticeable disconnect between the brand and its customers, affecting customer loyalty and engagement. The brand’s communication was not effectively fostering a sense of community or loyalty.
  • Ineffective Logo Redesign: Previous attempts to redesign the logo had disrupted the brand’s intent and coherence. The new logo did not align with the brand’s values and failed to convey the desired message to the target audience.
  • Inconsistent Brand Experience: The brand experience, including colors and name, lacked consistency and failed to convey a unified message. This inconsistency hindered the brand’s ability to establish a strong market presence.
  • Unfriendly Brand Tone: The previous brand tone and touch were not customer-friendly, both in terms of brand communication and SEO performance. The brand’s online presence was not optimized to attract and retain customers.

GOALS

Develop a Strong Brand Identity

Create a unique and cohesive brand identity that resonates with the target audience.

Enhance Visual Consistency:

Ensure all visual elements, including logo, color palette, and typography, are consistent and aligned with the brand’s values.

Increase Market Presence:

Build brand recognition and market presence through strategic marketing initiatives.

Create Engaging Marketing Materials:

Design modern and engaging marketing materials that effectively communicate the brand’s services and values.

Implement Digital Strategy:

Develop a comprehensive digital marketing strategy to enhance online visibility and reach.

STRATEGY

Research & Discovery:

Branding Strategy / How We Helped:

Based on our research findings, we executed a detailed branding strategy to address the identified pain points and achieve the project goals:

  1. Re-Naming: We rebranded the company from Hi-tech Manufacturers to Tecouwind. The new name was conceptualized to reflect the brand’s commitment to eco-friendly solutions and high-quality uPVC products:
    • TEC: The Eco-Friendly
    • U: uPVC
    • Wind: Windows and Doors
  2. New Brand Identity: We provided Tecouwind with a unique and conceptual new identity, including:
    • Logo Design: We designed a sleek and modern logo that encapsulates the brand’s eco-friendly and professional ethos. The new logo features clean lines and a harmonious color palette, symbolizing both the brand’s commitment to sustainability and its innovative approach to uPVC products.
    • Brand Colors: We established a cohesive color scheme that aligns with the brand’s values and enhances its visual appeal:
      • 70% Green: Indicating environmental friendliness and the brand’s commitment to sustainability.
      • 15% Blue: Indicating a corporate and trustworthy brand.
      • 7.5% White: To add a sense of cleanliness and modernity.
      • 7.5% Black: For contrast and emphasis, providing a balanced and professional look.
  3. Website Redesign: The website underwent a complete transformation to become a modern, responsive, and user-friendly platform. Key improvements included:
    • Enhanced Navigation: We restructured the website’s navigation to make it intuitive and easy for users to find the information they need.
    • Aesthetically Pleasing Visuals: We incorporated high-quality images and engaging visuals that reflect the brand’s new identity.
    • Functional Enhancements: We optimized the website for mobile devices, ensuring a seamless user experience across all devices. We also improved the website’s loading speed and integrated advanced SEO practices to boost its search engine ranking.
    • Content Strategy: We developed a content strategy that included informative and engaging content tailored to the needs and interests of Tecouwind’s target audience. This included blog posts, product descriptions, and customer testimonials.

Marketing Materials: To support the new brand identity, we developed a comprehensive suite of marketing materials. This included:

  • Product Imagery: High-quality images of Tecouwind’s products that highlight their features and benefits.
  • Promotional Content: Engaging promotional content for use across various marketing channels, including social media, email newsletters, and print materials.
  • Social Media Assets: Visual and textual content designed to enhance Tecouwind’s presence on social media platforms and drive engagement with the target audience.

Results

Quantitative Results:

 

  • SEO Success: Through our high-quality SEO strategies, the website achieved rankings on over 150 keywords, significantly increasing its visibility and attracting more organic traffic. The improved SEO performance led to a higher search engine ranking, driving more potential customers to the website.
  • Increased CTR: The redesigned website resulted in a 35.8% increase in click-through rates (CTR), indicating higher user engagement and interest. This improvement in CTR directly contributed to higher conversion rates and sales, as more visitors were motivated to explore Tecouwind’s products and services.

Qualitative Results:

The rebranding and website redesign efforts resulted in a noticeable improvement in customer satisfaction. The new, cohesive brand identity and user-friendly website resonated well with customers, leading to positive feedback and repeat business. Customers appreciated the improved functionality and aesthetics of the website, which enhanced their overall shopping experience. The consistent and engaging brand experience fostered stronger customer relationships and loyalty.

We Transform Concepts into Businesses

Book a free 30-minute call with us to discover how Exter Marketing can bring your brand to life. Our team of experts is here to listen, strategize, and collaborate with you, ensuring your brand stands out in today’s competitive landscape. Schedule your call today, and together, we’ll make your brand’s success story a reality.

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