Hair salon business startup Advertisement orad designed by exter marketing

hair salon business startup Client

Client:

The Hair Museum

Industry:

Hair Salon and Training Center, USA

Branding:

Logo Design, Social Media Post Designs, Moodboards, Website, Ebooks, Brand Guideline

ABOUT HAIR SALON CLIENT

Domonique Mosely, a seasoned hair artist and well-known stylist at Peter Palker Saloon in the USA, had a vision to launch her brand while also establishing a personal training business. Domonique’s expertise in hair styling was widely recognized, but creating a brand that captured her unique style and training approach required a focused strategy. In addition to branding and digital marketing, she wanted to showcase her client transformation videos to highlight her work.

With Domonique’s reputation and her ambition to create a standout brand, we collaborated closely to bring her vision to life, ensuring that her new brand and training program resonated with her audience.

The Challenges

Despite her impressive skills and established reputation, Domonique faced several challenges in building her brand

Brand Creation

Domonique needed to create a brand that accurately reflected her expertise and personal style

Digital Presence

She had no online presence for her new venture, which limited her ability to reach a broader audience.

Client Engagement

She wanted to foster strong relationships with her clients through engaging content, including transformation videos

Gallery

The Solutions

Develop a Strong Brand Identity

Create a brand that embodies Domonique’s unique style and professional approach.

Establish a Digital Presence

Build an engaging and professional online platform for the Hair Museum brand.

Enhance Client Engagement

Utilize transformation videos and other digital content to build strong client relationships

Streamline Branding Efforts

Ensure that the branding process is efficient and aligned with Domonique’s busy schedule

The Strategy For Branding & Marketing

Collaborative Branding Process: We worked closely with Domonique to understand her vision and translate it into a cohesive brand identity. This involved selecting brand colors, designing a logo, and crafting a brand message that truly represented her expertise and creativity.

Digital Platform Development: We developed a sleek, user-friendly website that not only showcased Domonique’s services but also provided a platform for her training brand. The website included a section dedicated to client transformation videos, making it easy for potential clients to see her work in action.

Content Creation and Social Media Strategy: We created a series of engaging content pieces, including before-and-after transformation videos, that were used across her website and social media channels. This content was designed to resonate with her target audience, building a strong connection between Domonique and her clients.

Results

Brand Identity Established: The Hair Museum brand was successfully launched, with a strong identity that resonated with Domonique’s audience. The brand’s visual and messaging elements captured her unique style and professional expertise.

Digital Presence Improved: The new website and social media presence significantly increased Domonique’s reach, attracting new clients and growing her online following.

Client Engagement Improved: The transformation videos and engaging content helped foster stronger relationships with clients, leading to increased client retention and referrals.

Smooth Launch Process: The collaborative and efficient process ensured that the branding and digital marketing efforts were completed on time, allowing Domonique to focus on her styling work while still achieving her business goals.

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