ABOUT CLIENT
Domonique Mosely, a seasoned hair artist and well-known stylist at Peter Palker Saloon in the USA, had a vision to launch her brand while also establishing a personal training business. Domonique’s expertise in hair styling was widely recognized, but creating a brand that captured her unique style and training approach required a focused strategy. In addition to branding and digital marketing, she wanted to showcase her client transformation videos to highlight her work.
With Domonique’s reputation and her ambition to create a standout brand, we collaborated closely to bring her vision to life, ensuring that her new brand and training program resonated with her audience.
Pain Points
Despite her impressive skills and established reputation, Domonique faced several challenges in building her brand
Brand Creation
Domonique needed to create a brand that accurately reflected her expertise and personal style
Digital Presence
She had no online presence for her new venture, which limited her ability to reach a broader audience.
Client Engagement
She wanted to foster strong relationships with her clients through engaging content, including transformation videos
GOALS
Develop a Strong Brand Identity
Create a brand that embodies Domonique’s unique style and professional approach.
Establish a Digital Presence
Build an engaging and professional online platform for the Hair Museum brand.
Enhance Client Engagement
Utilize transformation videos and other digital content to build strong client relationships
Streamline Branding Efforts
Ensure that the branding process is efficient and aligned with Domonique’s busy schedule
Strategy
Collaborative Branding Process: We worked closely with Domonique to understand her vision and translate it into a cohesive brand identity. This involved selecting brand colors, designing a logo, and crafting a brand message that truly represented her expertise and creativity.
Digital Platform Development: We developed a sleek, user-friendly website that not only showcased Domonique’s services but also provided a platform for her training brand. The website included a section dedicated to client transformation videos, making it easy for potential clients to see her work in action.
Content Creation and Social Media Strategy: We created a series of engaging content pieces, including before-and-after transformation videos, that were used across her website and social media channels. This content was designed to resonate with her target audience, building a strong connection between Domonique and her clients.
Results
Brand Identity Established: The Hair Museum brand was successfully launched, with a strong identity that resonated with Domonique’s audience. The brand’s visual and messaging elements captured her unique style and professional expertise.
Digital Presence Improved: The new website and social media presence significantly increased Domonique’s reach, attracting new clients and growing her online following.
Client Engagement Improved: The transformation videos and engaging content helped foster stronger relationships with clients, leading to increased client retention and referrals.
Smooth Launch Process: The collaborative and efficient process ensured that the branding and digital marketing efforts were completed on time, allowing Domonique to focus on her styling work while still achieving her business goals.
Our Previous Work
cleaning business startup branding & marketing
cookies brand startup branding
Truck dispatch company logo design and startup branding
We Transform Concepts into Successful Businesses
Book a free 30-minute call with us to discover how Exter Marketing can bring your brand to life. Our team of experts is here to listen, strategize, and collaborate with you, ensuring your brand stands out in today’s competitive landscape. Schedule your call today, and together, we’ll make your brand’s success story a reality.
Trust us to go above and beyond, consistently providing service that exceeds expectations. Your success is our priority at Exter Marketing
Get Connected
27 Old Gloucester Street, London, United Kingdom, WC1N 3AX