Case Study Cleaning Business

Client

Therasoothe Cleaning

Industry:

Cleaning Business in USA

Platform:

www.therasoothe.com

Branding Service:

Branding for cleaning business.

Graphics Designing Services:

Logo Design, Packaging, Corporate Stationary

Marketing Services:

SEO for cleaning business, Meta Ads, PPC Ads and

Word Of Mouth Marketing

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Pain Points

As a new brand, Therasoothe faced several critical challenges:

No Brand Identity: Therasoothe needed a distinct brand identity to attract and retain customers.
Lack of Visuals: Without a cohesive visual identity, there was a risk of brand inconsistency.
Limited Market Presence: Therasoothe had no market recognition or presence.
Absence of Marketing Materials: There was a need to create modern, engaging marketing materials from scratch.
No Digital Strategy: Therasoothe required a comprehensive digital marketing strategy to build its online presence.

Gallery

BRANDING STRATEGY

We began with an in-depth analysis of the cleaning services industry to understand market trends and customer preferences.

We studied successful competitors and analysed some important points for starting a cleaning business to identify effective strategies and market positioning.

This research was crucial for creating a brand that would resonate with Therasoothe’s target audience.

Brand Communication Strategy for Cleaning Business

Logo Design Service: We designed a modern and clean logo that encapsulates the essence of Therasoothe. The logo features elements symbolizing cleanliness and eco-friendliness, reflecting the brand’s core values.

Brand Colors: We established a cohesive color palette that includes shades of green to indicate eco-friendliness and blue to symbolize trust and reliability.

Packaging Design: We created sleek and functional packaging for Therasoothe’s cleaning products, emphasizing the brand’s commitment to sustainability and effectiveness.

Marketing Materials: We developed a range of marketing materials, including flyers, brochures, and business cards, all designed to align with the brand’s visual identity for cleaning business and communicate its services effectively.

Social Media Creative/Artworks:

To support the new brand identity, we developed a comprehensive suite of social media creatives and artworks.

This included:

Product Imagery: High-quality images of Therasoothe’s products that highlight their features and benefits.

Promotional Content: Engaging promotional content for use across various marketing channels, including social media, email newsletters, and print materials.

Social Media Assets: Visual and textual content designed to enhance Therasoothe’s presence on social media platforms and drive engagement with the target audience.

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