B2 → E2: Automate Interactions. Elevate Experience. Build Loyalty.

Get Found. Stay Clicked. Convert Visitors Into Clients.

It’s Not Just About Ranking — It’s About Results.

SEO brings people to your website. But what happens when they get there?

If your site is slow, outdated, or confusing, they bounce — and book your competitors.

Our SEO & Website Optimization Service is built to help service-based brands rank high, load fast, and convert consistently.

Whether you're in cleaning, coaching, salons, or other service industries — we create websites that are:

✅ Search engine optimized

✅ User-focused

✅ Mobile responsive

✅ Lead-generating

✅ Branded beautifully

Why This Service Matters

They don’t know who they’re really targeting

They’re trying to market without market knowledge

They don’t know how to differentiate themselves

We fix that

Understand your competitors

Discover untapped market gaps

Build customer profiles with clarity

Craft messaging that resonates

What’s Included

Strategic Keyword Research For Your Services

We dig deep into what your customers are searching for — and help you show up first.

  • Industry + location-based keywords

  • Search volume, difficulty, and intent analysis

  • Keyword mapping to your service pages

  • Brand Tone And Vibe (Modern, Premium, Playful, etc.)

  • Long-tail keyword discovery

📌 These keywords become the backbone of your blog posts, service pages, ads, and local SEO.

Content Creation: Blogs, Pages, And Articles

We write content that helps you rank — and helps your readers take action.

  • SEO-optimized blog posts

  • Keyword-rich service pages

  • Engaging articles that build trust

  • Internal links and structured formatting

✍️ All content is written in your voice, for your audience, and with Google in mind.

Technical Website Optimization

A beautiful website is great. But a fast, smooth website? That’s essential.

  • Blazing fast hosting with optimized performance

  • Mobile, tablet, and desktop responsiveness

  • Lazy loading, image compression, caching setup

  • Google Page Speed and Core Web Vitals optimization

  • Clean and accessible layout for all screen types

🚀 A fast website keeps visitors on your page — and Google rewards that with better rankings.

Full Website Setup & Structure

We build or optimize all the core pages your business needs to be taken seriously

  • Home

  • About

  • Services (individual or grouped)

  • Contact

  • Blog

  • FAQs

  • Booking or Quote Request Page

  • Legal pages (Privacy Policy, Terms)

✅ Eliminate back-and-forth. Let clients book when they’re ready instantly.

Lead Capture & Conversion Systems

You don’t just need views — you need leads.

  • Conversion-optimized contact forms

  • Pop-ups and sticky banners

  • Call-to-action buttons placed strategically

  • Custom inquiry or booking forms

  • Thank-you pages and automated follow-ups

📈 Every visit becomes a chance to engage, capture, and convert.

E-Commerce & Product Integration (Optional)

Need to sell physical or digital products?

  • Ecommerce-ready infrastructure (Shopify, Woo, GHL, etc.)

  • Product pages, payment gateway setup

  • Secure checkout

  • Cart recovery automation

  • Cross-sells and upsells

Easily scale your service business into digital product or retail income.

Premium Directory Listings & Local SEO

We get your brand listed on high-trust platforms to improve SEO and trust.

  • Google Business Profile

  • Yelp, Bing, Thumbtack

  • Industry-specific directories

  • Local citations for NAP consistency (Name, Address, Phone)

More local trust = more map views, more calls, and better ranking in “near me” searches.

Social Media Integration

Your website and social media should work hand-in-hand.

  • Add Instagram feed, Facebook reviews, TikTok links

  • Header/footer icons for all major platforms

  • Shareable blog posts

  • Click-to-WhatsApp or Messenger CTAs

🗺️ More local trust = more map views, more calls, and better ranking in “near me” searches

Google Analytics + SEO Tracking Setup

You can’t improve what you don’t measure.

  • Google Analytics installation + setup

  • Google Search Console integration

  • Behavior tracking (page views, bounce rate, CTA clicks)

  • Conversion tracking for forms, calls, and bookings

  • Monthly traffic and keyword performance reporting

📊 You’ll know exactly what’s working — and what to optimize next.

What You’ll Walk Away With:

Think about the brands you trust most:

They’re fast. They’re easy. They feel professional.

High-converting, fast, and mobile-friendly website

Full SEO strategy: content, keywords, links, and structure

Lead capture forms and AI chatbots

Ecommerce-Ready If Needed

Local and directory listings

Analytics and traffic tracking tools

Why Choose Exter Marketing

✔ Built for Service Businesses – We know what works for local service brands, because that’s who we serve.

✔ All-In-One Execution – You don’t need to hire five vendors. We do it all — strategy, content, design, and analytics.

✔ Brand-Driven Strategy – Everything we create is aligned with your identity, audience, and growth plan.

✔ Final naming strategy and documentation

  • Focused on Results – Traffic, rankings, bookings — we track what matters, and help you scale what works

Why This Service Matters

Starting a business is exciting. But the backend setup is often overwhelming, time-consuming, and full of legal and technical jargon.

That’s why we created this service so you don’t have to figure it out alone.

Our Business Foundations Package Saves You:

Discovery & Brand Audit

Time

We do the research, filing, and setup so you can focus on your vision

Strategy & Blueprint Creation

Money

Avoid costly mistakes from misfiled forms or non-compliance

Design & Development

Stress

No more bouncing between government websites and YouTube tutorials

Design & Development

Lost Growth

A poor foundation can slow you down later when trying to scale

Client Testimonials

"Exter isn’t just another agency "

"Exter isn’t just another agency. they’re a full-blown startup branding partner. we launched faster and better than we thought possible." - Shawn James

"Highly recommend "

"They helped us create a brand that looks and feels like we’ve been around for years" - Kylie Matthew

Frequently Ask Question

Do I Need A New Website For This?

Not always. If your site is fixable, we’ll optimize it. Otherwise, we’ll rebuild it the right way.

Will I Own My Website And Content?

Yes — 100%. You own everything we build: content, site, files, accounts, and assets.

How Long Does This Process Take?

Timelines range from 3–6 weeks, depending on the scope (new build vs optimization + SEO content).

Do I Need To Keep Paying Monthly After Setup?

Only if you choose our optional monthly SEO content and reporting plan. The website is yours to keep and manage.

Want To Start Your Business

Every startup begins with a single step. whether you're just starting out or looking to take your business to the next level, our proven strategies and dedicated support can help you achieve your goals. explore more about how our approach has made a difference, and imagine what we can accomplish together. are you ready to transform your passion into a thriving business??

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Trust us to go above and beyond, consistently providing service that exceeds expectations. Your success is our priority at Exter Marketing

Get Connected

27 Old Gloucester Street, London, United Kingdom, WC1N 3AX