SEO brings people to your website. But what happens when they get there?
If your site is slow, outdated, or confusing, they bounce — and book your competitors.
Our SEO & Website Optimization Service is built to help service-based brands rank high, load fast, and convert consistently.
Whether you're in cleaning, coaching, salons, or other service industries — we create websites that are:
✅ Search engine optimized
✅ User-focused
✅ Mobile responsive
✅ Lead-generating
✅ Branded beautifully
They don’t know who they’re really targeting
They’re trying to market without market knowledge
They don’t know how to differentiate themselves
Understand your competitors
Discover untapped market gaps
Build customer profiles with clarity
Craft messaging that resonates
We dig deep into what your customers are searching for — and help you show up first.
Industry + location-based keywords
Search volume, difficulty, and intent analysis
Keyword mapping to your service pages
Brand Tone And Vibe (Modern, Premium, Playful, etc.)
Long-tail keyword discovery
📌 These keywords become the backbone of your blog posts, service pages, ads, and local SEO.
We write content that helps you rank — and helps your readers take action.
SEO-optimized blog posts
Keyword-rich service pages
Engaging articles that build trust
Internal links and structured formatting
✍️ All content is written in your voice, for your audience, and with Google in mind.
A beautiful website is great. But a fast, smooth website? That’s essential.
Blazing fast hosting with optimized performance
Mobile, tablet, and desktop responsiveness
Lazy loading, image compression, caching setup
Google Page Speed and Core Web Vitals optimization
Clean and accessible layout for all screen types
🚀 A fast website keeps visitors on your page — and Google rewards that with better rankings.
We build or optimize all the core pages your business needs to be taken seriously
Home
About
Services (individual or grouped)
Contact
Blog
FAQs
Booking or Quote Request Page
Legal pages (Privacy Policy, Terms)
✅ Eliminate back-and-forth. Let clients book when they’re ready instantly.
You don’t just need views — you need leads.
Conversion-optimized contact forms
Pop-ups and sticky banners
Call-to-action buttons placed strategically
Custom inquiry or booking forms
Thank-you pages and automated follow-ups
📈 Every visit becomes a chance to engage, capture, and convert.
Need to sell physical or digital products?
Ecommerce-ready infrastructure (Shopify, Woo, GHL, etc.)
Product pages, payment gateway setup
Secure checkout
Cart recovery automation
Cross-sells and upsells
Easily scale your service business into digital product or retail income.
We get your brand listed on high-trust platforms to improve SEO and trust.
Google Business Profile
Yelp, Bing, Thumbtack
Industry-specific directories
Local citations for NAP consistency (Name, Address, Phone)
More local trust = more map views, more calls, and better ranking in “near me” searches.
Your website and social media should work hand-in-hand.
Add Instagram feed, Facebook reviews, TikTok links
Header/footer icons for all major platforms
Shareable blog posts
Click-to-WhatsApp or Messenger CTAs
🗺️ More local trust = more map views, more calls, and better ranking in “near me” searches
You can’t improve what you don’t measure.
Google Analytics installation + setup
Google Search Console integration
Behavior tracking (page views, bounce rate, CTA clicks)
Conversion tracking for forms, calls, and bookings
Monthly traffic and keyword performance reporting
📊 You’ll know exactly what’s working — and what to optimize next.
They’re fast. They’re easy. They feel professional.
✔ Built for Service Businesses – We know what works for local service brands, because that’s who we serve.
✔ All-In-One Execution – You don’t need to hire five vendors. We do it all — strategy, content, design, and analytics.
✔ Brand-Driven Strategy – Everything we create is aligned with your identity, audience, and growth plan.
✔ Final naming strategy and documentation
Focused on Results – Traffic, rankings, bookings — we track what matters, and help you scale what works
Starting a business is exciting. But the backend setup is often overwhelming, time-consuming, and full of legal and technical jargon.
That’s why we created this service so you don’t have to figure it out alone.
We do the research, filing, and setup so you can focus on your vision
Avoid costly mistakes from misfiled forms or non-compliance
No more bouncing between government websites and YouTube tutorials
A poor foundation can slow you down later when trying to scale
"Exter isn’t just another agency "
"Exter isn’t just another agency. they’re a full-blown startup branding partner. we launched faster and better than we thought possible." - Shawn James
"Highly recommend "
"They helped us create a brand that looks and feels like we’ve been around for years" - Kylie Matthew
Not always. If your site is fixable, we’ll optimize it. Otherwise, we’ll rebuild it the right way.
Yes — 100%. You own everything we build: content, site, files, accounts, and assets.
Timelines range from 3–6 weeks, depending on the scope (new build vs optimization + SEO content).
Only if you choose our optional monthly SEO content and reporting plan. The website is yours to keep and manage.
Every startup begins with a single step. whether you're just starting out or looking to take your business to the next level, our proven strategies and dedicated support can help you achieve your goals. explore more about how our approach has made a difference, and imagine what we can accomplish together. are you ready to transform your passion into a thriving business??
Trust us to go above and beyond, consistently providing service that exceeds expectations. Your success is our priority at Exter Marketing
27 Old Gloucester Street, London, United Kingdom, WC1N 3AX