Your External Branding & Marketing Department
Since 2011, Exter Marketing has been helping businesses grow smarter by acting as their external branding and marketing department. Instead of building expensive internal teams, companies partner with us to access world-class expertise, creative talent, and proven growth systems.
We are more than an agency we are a long-term partner in scaling businesses, building brands, and automating growth
Our Mission & Vision
Mission: To empower businesses of all sizes with effective branding, creative marketing, and automation that delivers measurable growth.
Vision: We envision a world where businesses no longer struggle with building costly internal marketing departments. Instead, they thrive with external support having access to strategies, tools, and systems that let them focus on serving customers while we handle growth.
Our Story
The Beginning
Exter Marketing was founded in 2011 in London, UK, by Umer Samana with one simple but powerful idea: Every business deserves expert-level branding and marketing without needing to spend fortunes on internal teams.
The name “Exter” comes from “External Marketing”. Just like businesses hire external accountants or consultants, Exter Marketing became the external marketing and branding department for growing companies.
The Growth Journey
Over the past decade, Exter Marketing has expanded into a trusted growth partner. We’ve worked with 55+ clients across 25+ industries, helping them build brands, launch products, and scale operations.
Our work showed us a pattern: businesses needed not just campaigns, but systems. They needed automation, tools, and processes that saved time and amplified results. That’s when we began building Exterly.io, our all-in-one automation platform.
While Exterly powers the technology side, Exter Marketing remains the human-driven agency delivering strategy, branding, design, content, and digital campaigns that fuel growth.
What We Do
At Exter Marketing, we provide end-to-end solutions that allow businesses to grow without worrying about building everything in-house. Our services include:
Branding & Identity
From brand name research to complete identity design
Digital Marketing
SEO, social media management, paid ads, and content strategy
Website Development
Designing high-converting websites and landing pages.
Creative Content
Graphic design, video production, and animations.
Automation & CRM
Streamlined systems for managing leads, clients, and operations.
The Brand StartupKit – Our Roadmap for Startups
To support entrepreneurs, we developed the Brand StartupKit, a step-by-step program based on our 3B3E Framework. This roadmap helps startups move from idea to first sale with clarity and confidence.
B1 - E1
Business - Efficiency
> Business Foundation
B2 - E2
Behavior - Effectiveness
Our Clients & Industries
We are proud to have worked with clients across a wide range of industries, including:
Beauty & Wellness (nail salons, spas, barbershops)
Cleaning & Professional Services
Food & Hospitality (restaurants, cafes, caterers)
E-Commerce & Retail
Tech & Startups
Education & Training
Home & Lifestyle businesses
Meet Our Founder
Umer Ashraf Samana – CEO & Founder, Exter Marketing
Umer Samana founded Exter Marketing in 2011 with a passion for helping businesses scale without unnecessary complexity. Over the years, he has guided Exter Marketing from a small London-based agency to a company serving industries across the globe
His leadership philosophy is simple:
“Businesses should focus on what they do best, while we take care of building their brand and scaling their growth.”
Under his leadership, Exter Marketing continues to expand, innovate, and deliver solutions that redefine what external marketing can achieve.
Want To Start Your Business
Every startup begins with a single step. whether you're just starting out or looking to take your business to the next level, our proven strategies and dedicated support can help you achieve your goals. explore more about how our approach has made a difference, and imagine what we can accomplish together. are you ready to transform your passion into a thriving business??
Trust us to go above and beyond, consistently providing service that exceeds expectations. Your success is our priority at Exter Marketing
Get Connected
27 Old Gloucester Street, London, United Kingdom, WC1N 3AX