B2 → E2: Build a Fast, Functional Website That Feels Like Your Brand

Website Development for Service-Based Businesses

Your Website Is More Than Just a Link — It’s the Core of Your Brand Experience.

In today’s world, if your website doesn’t load quickly, look clean, and guide visitors to take action — you’re losing business.

Our Website Development Service is part of the Brand → Experience phase of the 3B3E Framework, where we combine beauty, performance, and function to deliver a website that:

✅ Loads fast

✅ Works on all devices

✅ Builds trust

✅ Generates leads

✅ Converts visitors into customers

Why This Service Matters

They don’t know who they’re really targeting

They’re trying to market without market knowledge

They don’t know how to differentiate themselves

We fix that

Understand your competitors

Discover untapped market gaps

Build customer profiles with clarity

Craft messaging that resonates

What’s Included in Our Website Development Service

Fast & Reliable Hosting

Your website speed impacts everything — SEO, user experience, and conversions.

  • High-performance hosting (powered by premium platforms)

  • SSL certificate for secure browsing

  • Daily backups and 99.9% uptime

  • CDN integration for global load speeds

⚡ A slow website = high bounce rate. We keep yours lightning fast.

Fully Responsive Design (Mobile, Tablet & Desktop)

Most traffic today is mobile. We make sure your site performs beautifully on every device.

  • Adaptive layouts for smartphones and tablets

  • Mobile-first design structure

  • Click-to-call and mobile CTA buttons

  • Touch-friendly menus and fast loading on all screens

📱 Great brands don’t just look good — they feel good to use.

Essential Pages Built In

We build every page your business needs to operate with confidence.

  • Home – highlight your promise and offer

  • About – tell your story with clarity and credibility

  • Services – showcase what you offer and how to book

  • Contact – let people reach you with ease

  • Blog – publish content that drives SEO

  • FAQs – address concerns and remove buying friction

  • Booking/Quote Page – convert visitors into action-takers

  • Legal pages – privacy, terms, disclaimers

🧱 A strong structure = better user flow and stronger SEO.

Social Media Integration

Connect your brand across every platform your customers use

  • Icons linked in header/footer

  • Embedded Instagram feed (optional)

  • Payment gateway integration

  • Click-to-message buttons for WhatsApp, Facebook Messenger

  • Social sharing buttons on blog or product pages

🔗 We keep your brand experience consistent everywhere.

Lead Capture & Conversion Systems

You don’t just need views — you need leads.

  • Custom design based on your branding

  • Intuitive navigation and call-to-action sections

  • Visual hierarchy that guides the user journey

  • Readable fonts, spacious layouts, on-brand visuals

🎨 A clean website doesn’t just look good — it builds trust.

E-Commerce & Product Integration (Optional)

Need to sell physical or digital products?

  • Ecommerce-ready infrastructure (Shopify, Woo, GHL, etc.)

  • Product pages, payment gateway setup

  • Secure checkout

  • Cart recovery automation

  • Cross-sells and upsells

Easily scale your service business into digital product or retail income.

Secure Payment Integration

If you sell online or take deposits, secure checkout is a must.

  • Stripe, PayPal, Square, or custom payment gateway

  • SSL encryption and secure forms

  • Confirmation emails and receipt pages

  • Recurring billing or subscriptions (optional)

💳 Give your customers confidence in every transaction.

Google Analytics & Visitor Tracking

Data = decisions. We help you track what matters.

  • Google Analytics setup

  • Search Console integration

  • Behavior tracking (page visits, scrolls, exits)

  • Conversion tracking (form submissions, bookings, calls)

  • Monthly reports available (optional add-on)

📊 Know what’s working — and improve what isn’t.

AI Chatbot Integration

Engage visitors instantly — even when you’re offline.

  • 24/7 chatbot with custom responses

  • FAQ support, lead capture, and booking prompts

  • Fully branded tone and design

  • Mobile-friendly live chat or bot widget

🤖 The easiest way to respond fast — without a full-time support team.

Lead Capture & Conversion Tools

We make sure your site turns traffic into leads.

  • Branded contact forms

  • Sticky banners, popups, or slide-ins

  • Newsletter opt-in forms

  • Free download or lead magnet funnels

  • Integrated booking systems

📥 Every visitor is a lead waiting to happen — we help you capture them.

Why Website Development Lives in Brand → Experience

Your website isn’t just a technical asset. It’s where your brand lives, sells, and serves.

It communicates your message

It delivers a consistent experience

It sets the tone for your business

It creates the first AND lasting impression

Why Clients Trust Exter Marketing

✔ We Design for Results – It’s not just about looks. We build websites that convert and support your growth.

✔ All-in-One Development – Hosting, copy, forms, CRM, analytics — we set it all up.

✔ Brand-Aligned – Your site will feel like your brand. No generic templates.

  • Scalable for Growth – Ready to add products, courses, team members? Your site will be too.

Why This Service Matters

Starting a business is exciting. But the backend setup is often overwhelming, time-consuming, and full of legal and technical jargon.

That’s why we created this service so you don’t have to figure it out alone.

Our Business Foundations Package Saves You:

Discovery & Brand Audit

Time

We do the research, filing, and setup so you can focus on your vision

Strategy & Blueprint Creation

Money

Avoid costly mistakes from misfiled forms or non-compliance

Design & Development

Stress

No more bouncing between government websites and YouTube tutorials

Design & Development

Lost Growth

A poor foundation can slow you down later when trying to scale

Client Testimonials

"Exter isn’t just another agency "

"Exter isn’t just another agency. they’re a full-blown startup branding partner. we launched faster and better than we thought possible." - Shawn James

"Highly recommend "

"They helped us create a brand that looks and feels like we’ve been around for years" - Kylie Matthew

Frequently Ask Question

Do I Need To Provide Content Or Do You Write It?

We offer both options. If you have content, we’ll format and optimize it. If not, we can write SEO-ready content for you

Can I Update The Website Myself Later?

Yes. We build in user-friendly platforms (like WordPress, Webflow, or GHL) and can provide a tutorial or handover guide

Will The Website Be Mobile-Optimized?

Timelines range from 3–6 weeks, depending on the scope (new build vs optimization + SEO content).

Do You Offer Maintenance Or Monthly Updates?

Yes — we offer optional care plans that include updates, security monitoring, blog publishing, and more.

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Trust us to go above and beyond, consistently providing service that exceeds expectations. Your success is our priority at Exter Marketing

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27 Old Gloucester Street, London, United Kingdom, WC1N 3AX