Travel Agency Startup Branding Casestudy
Client:
Travel Agency, Pakistan
Industry:
Travel Agency
Digital Marketing Services:
Meta Ads, Social Media Handling, Reels & Video Creations.
Graphics Designing Servies:
Social Media Posts Design. Ad Creative Design.
ABOUT CLIENT
Project Duration: 2 Months
Airworld, a burgeoning travel agency in Pakistan, approached us to enhance their brand presence and communication. With a goal to establish a vibrant and appealing brand image in the competitive travel industry, Air World sought our expertise in graphic design, branding, and social media.
Challenges
Air World faced a few key challenges:
Brand Visibility: As a new entrant in the travel industry, they needed a distinct and memorable brand identity.
Marketing Materials: They required professional and engaging marketing materials including business cards, trifolder design and other marketing collatrals to attract potential clients.
Social Media Presence: They needed an effective social media strategy to increase brand awareness and engage with their target audience.
Goals
Create a Strong Brand Identity:
Develop a logo and graphic elements that capture the essence of Air World and stand out in the travel industry.
Social media Graphics Designing:
Design engaging social media posts to build an online presence and connect with potential travelers.
Enhance Social Media Presence
Design engaging social media posts to build an online presence and connect with potential travelers.
Video Editing:
Enhance agency's brand with professional video editing, transforming raw footage into compelling narratives showcasing destinations, sparking wanderlust, and driving bookings
Strategy
Discovery & Planning
We initiated the project by understanding Air World’s brand vision and target audience. This helped us tailor our design approach to align with their goals and market positioning.
Logo Design
Created a distinctive and memorable logo that reflects Air World’s focus on travel and exploration. The logo design was We made to convey trust and adventure, essential elements for a travel agency.
Graphics Designing
Developed a cohesive set of graphic elements that complement the logo and enhance the overall brand aesthetic. This included visual assets for use across various marketing channels.
Pamphlet Designing
Designed eye-catching and informative pamphlets that provide potential clients with clear information about Air World’s services, travel packages, and special offers.
Social Media Posts
Created a series of engaging social media posts to promote Air World’s services, share travel tips, and connect with followers. The posts were designed to attract attention and encourage interaction.
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