Travel Agency Startup Branding Casestudy
Client:
Travel Agency, Pakistan
Industry:
Travel Agency
Digital Marketing Services:
Meta Ads, Social Media Handling, Reels & Video Creations.
Graphics Designing Servies:
Social Media Posts Design. Ad Creative Design.
ABOUT THE TRAVEL AGENCY BRANDING
Project Duration: 2 Months
Airworld, a growing travel agency in Pakistan, came to us to upgrade their brand and communication. Their goal was to build a vibrant, standout image in the competitive travel industry and they turned to us for help with branding, graphic design, and social media strategy.
Challenges Faced Before Branding
Air World faced a few key challenges:
Brand Visibility: As a new entrant in the travel industry, they needed a distinct and memorable brand identity.
Marketing Materials: They required professional and engaging marketing materials including business cards, trifolder design and other marketing collatrals to attract potential clients.
Social Media Presence: They needed an effective social media strategy to increase brand awareness and engage with their target audience.
Branding Strategy & Creative Direction
Discovery & Planning
We initiated the project by understanding Air World’s brand vision and target audience. This helped us tailor our design approach to align with their goals and market positioning.
Logo Design
Created a distinctive and memorable logo that reflects Air World’s focus on travel and exploration. The logo design was We made to convey trust and adventure, essential elements for a travel agency.
Developed a cohesive set of graphic elements that complement the logo and enhance the overall brand aesthetic. This included visual assets for use across various marketing channels.
Pamphlet Designing
Designed eye-catching and informative pamphlets that provide potential clients with clear information about Air World’s services, travel packages, and special offers.
Social Media Posts
Created a series of engaging social media posts to promote Air World’s services, share travel tips, and connect with followers. The posts were designed to attract attention and encourage interaction.
What Our Client Says
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Frequently Asked Questions
What Is The Process For Rebranding My Business?
The rebranding process involves a thorough evaluation of your current brand identity, market position, and customer perception. We then develop a new brand strategy and implement changes to your brand assets, such as the brand logo, brand colour, and brandmark.
How Do You Approach Brand Development For New Businesses?
Our brand development service focuses on creating a brand identity that resonates with your target audience. This includes brand identity design, logo brand design, and setting a consistent brand colour palette.
What Services Do You Offer As A Branding Agency?
While formal education, such as a degree in graphic design, can provide a structured foundation and credibility in the field, it’s not the only path to becoming a graphic designer. Many successful designers are self-taught, using online resources, tutorials, and practice to build their skills. Key qualities include creativity, an eye for design, proficiency in design software, and a strong portfolio to showcase your work.
Can You Help With Corporate Identity Design?
Yes, we provide corporate identity design services which encompass the creation of your business identity design, brand logo, brand identity package, and brand book to ensure a cohesive brand image.
What Is Brand Asset Management And Why Is It Important?
Brand asset management involves the organization and maintenance of all brand assets such as logos, branded content, and promotional items. It is crucial for maintaining brand consistency and brand equity.
Do You Offer Logo Design Services?
Yes, our logo designers specialize in company logo design and brand logo development to create a distinctive and memorable brand identity.
How Do You Assist With Brand Awareness And Brand Marketing?
We enhance brand awareness through targeted brand marketing campaigns that include brand identity design, brand positioning, and branded content creation, ensuring your brand reaches and engages your audience effectively.
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