B1 → E1: Build With Clarity. Attract With Intention.

Market Analysis & Buyer Persona Development

Build Smarter, Not Loud

Before you design your brand, write your website, or run a single ad, you need to understand your market and your ideal buyer inside and out.

At ExterMarketing, we help you do exactly that through our Market Analysis & Buyer Persona Development service, part of the Business → Efficiency stage of our 3B3E Framework.

This is where we lay the strategic foundation that makes your marketing matter so you don’t just attract people, you attract the right people.

Why This Service Matters

They don’t know who they’re really targeting

They’re trying to market without market knowledge

They don’t know how to differentiate themselves

We fix that

Understand your competitors

Discover untapped market gaps

Build customer profiles with clarity

Craft messaging that resonates

What’s Included in This Service

We analyze 5–10 of your top competitors using a detailed audit structure that includes:

What You'll Learn

Section	What You'll Learn
Name & Overview	Who they are, what they do, where they serve
Target Audience	Who they’re selling to and why it works
Services Offered	Pricing, packages, and service delivery models
Key Advantages	Their USP, brand angle, and marketing hooks
Sales Channels	Where they promote (Google, GMB, IG, FB, Yelp, etc.)
Marketing Content	Frequency, tone, formats, CTAs, & funnel strategy
Strengths	What they do well — brand, content, service, reviews
Weaknesses	Missed opportunities or branding gaps
Price Point	How they charge and position their offers
Links	Website, social profiles, GMB, and more

Efficiency Comes From Insight

This service belongs in the Business → Efficiency stage for a reason:

When you know your market and your buyer, you eliminate waste wasted time, wasted content, and wasted ad spend.

Instead, you make smarter decisions, build stronger offers, and communicate like a brand that gets it.

Who This Is For

New Business Owners Launching A Brand

Founders Who Feel Like “Nothing’s Working” In Their Marketing

Service-Based Entrepreneurs Who Want To Shift To Premium Clients

Teams Preparing For A Rebrand Or New Product Launch

Why Choose Exter Marketing?

Real Strategy, Not Guesswork – We go deep into data and behavior to create buyer profiles that actually convert

Aligned With Your Business Model – We customize your analysis based on your niche, goals, and sales funnel

Part of the 3B3E System – Everything we uncover here informs your Brand, Behaviour, and Growth Strategy

Ready-to-Use Deliverables – PDF report, editable buyer persona sheets, and clear recommendations

Why This Service Matters

Starting a business is exciting. But the backend setup is often overwhelming, time-consuming, and full of legal and technical jargon.

That’s why we created this service so you don’t have to figure it out alone.

Our Business Foundations Package Saves You:

Time

We do the research, filing, and setup so you can focus on your vision

Money

Avoid costly mistakes from misfiled forms or non-compliance

Stress

No more bouncing between government websites and YouTube tutorials

Lost Growth

A poor foundation can slow you down later when trying to scale

Client Testimonials

"Exter isn’t just another agency "

"Exter isn’t just another agency. they’re a full-blown startup branding partner. we launched faster and better than we thought possible." - Shawn James

"Highly recommend "

"They helped us create a brand that looks and feels like we’ve been around for years" - Kylie Matthew

Frequently Ask Question

Can I Use This For Content And Ad Creation?

Absolutely. You’ll know exactly what to say, how to say it, and where to say it because your personas are strategy-ready.

Is This Only For Local Businesses?

No. We tailor it to your model whether you serve locally, nationally, or online.

How Detailed Is The Competitor Research?

We don’t just look at websites. We evaluate their brand, services, messaging, SEO, social content, reviews, and customer experience.

How Long Does This Take?

Your full report and personas will be ready in 7–10 business days after your onboarding call.

Want To Start Your Business

Every startup begins with a single step. whether you're just starting out or looking to take your business to the next level, our proven strategies and dedicated support can help you achieve your goals. explore more about how our approach has made a difference, and imagine what we can accomplish together. are you ready to transform your passion into a thriving business??