Most clients start their journey online. Whether they need a last-minute haircut, bridal makeup artist, massage therapist, or facial treatment, they turn to search engines.
Here's what powerful SEO for salon and spa businesses brings to the table:
Rank for searches like “bridal makeup artist in [city]”
Get found on Google Maps and local searches
Increase website visits and online bookings
Compete with big franchises without paid ads
Build trust through reviews and search visibility
We tailor our SEO strategy to the beauty and wellness industry. Whether you’re a boutique hair studio, a full-service day spa, or a chain of salons, we help you rise through the search rankings and attract more local clients.
We begin by analyzing your online presence:
Technical site performance (speed, mobile usability, broken links)
Website architecture and navigation flow
Indexing issues and crawl errors
On-page SEO and metadata assessment
Competitor and keyword gap analysis
Current Google ranking overview
We find what your ideal customers are actually typing into Google
“Hair smoothing treatment near me”
“Luxury spa packages in [city]”
“Best men’s haircut in [area]”
“Salon for balayage in [city]”
“Facial for sensitive skin”
We optimize every inch of your website for clarity, speed, and ranking potential.
Page title and meta description optimization
Heading structure (H1–H3) based on keywords
Image alt text with geo-tagging
URL structure and internal linking
Mobile-first design fixes
Schema markup for construction services
Location and service-area pages creation
We fine-tune every page of your website to be both Google- and user-friendly.
Google Business Profile optimization
Accurate business citations (Yelp, Treatwell, Justdial, etc.)
Review strategy for Google, Facebook, and niche directories
Location pages for multi-branch salons
Local keyword targeting
NAP (Name, Address, Phone) consistency across the web
Educating your clients is key to trust and conversions. We create engaging content that ranks and resonates:
Beauty tips and trends (e.g., “Top 5 Hairstyles of the Season”)
Skincare advice based on services offered
FAQs about services (e.g., "What is a Hydrafacial?")
Blogs on wellness, self-care, and spa routines
SEO-optimized service descriptions and articles
Hair Salons
Nail Studios
Day Spas & Wellness Centers
Bridal Makeup Artists
Massage Clinics
Med Spas & Aesthetic Clinics
Beauty Chains & Franchise Locations
Whether you’re just opening your first salon or scaling a multi-location brand — we’ve got the tools to get you discovered.
Every startup begins with a single step. whether you're just starting out or looking to take your business to the next level, our proven strategies and dedicated support can help you achieve your goals. explore more about how our approach has made a difference, and imagine what we can accomplish together. are you ready to transform your passion into a thriving business??
Trust us to go above and beyond, consistently providing service that exceeds expectations. Your success is our priority at Exter Marketing
27 Old Gloucester Street, London, United Kingdom, WC1N 3AX