Today, a nail salon website is more than just a pretty page, it’s your first impression, appointment setter, salesperson, and customer service assistant all rolled into one!

If you want to grow your nail salon in 2025, your website needs to work smarter, not harder.

In this blog, let’s explore all the must-have features you need ,
From appointment booking to AI chatbots ,  and how Exterly can help you integrate them into one powerful website.

Why a Powerful Nail Salon Website Matters

A beautiful website grabs attention.
But a functional, easy-to-use website keeps clients coming back.

A strong nail salon website:

• Brings in new customers

• Books appointments 24/7

• Builds client loyalty

• Collects payments automatically

• Grows your brand authority

Without these features, you’re leaving money and clients on the table!

Must-Have Features for Nail Salon Websites in 2025

1. Online Appointment Booking

Allow clients to book their appointments easily, day or night, without calling.

Benefits:

• Fill your schedule automatically

• Avoid missed bookings

• Reduce receptionist workload

✅ Exterly’s Smart Booking System fully integrates into your website, syncs with your Google calendar, and sends automatic reminders.

2. CRM (Customer Relationship Management) Integration

Know your clients better with a CRM system built into your website!

Benefits:

• Store client contact information
  

• Track client preferences (e.g., favorite nail colors, past services)
  

• Send personalized promotions

✅ Exterly CRM helps you manage every client relationship beautifully ,  without messy spreadsheets!

3. SEO Toolkit Integration

Your website must be search engine optimized to appear when people search for "nail salons near me."

SEO Toolkit Features:

• Keyword optimization

• Meta titles and descriptions

• Local SEO setup

• Blogging tools

✅ With Exterly’s SEO foundation, your site will have a better chance to rank on Google and attract organic traffic.

4. Payment Gateway Integration

Make it easy to pay online!

Options:

• Pay at booking

• Pay deposits

• Pay gift cards

• Pay membership packages

✅ Exterly connects secure payment gateways like Stripe, PayPal, and more directly into your site.

5. AI Chat Widget for Instant Customer Support

Add an AI-powered chatbot to answer FAQs instantly.

Your AI Chatbot can:

• Answer service questions

• Help with booking

• Share salon hours

• Upsell gift cards and promotions

✅ Exterly’s AI Chat Widget can easily integrate and operate 24/7 to assist your website visitors.

6. WhatsApp Integration

Today’s clients LOVE fast communication.

With WhatsApp integrated into your site, customers can:

• Instantly chat with your team

• Confirm bookings

• Send service questions
  

✅ Exterly can set up One-Click WhatsApp Chat Buttons right on your homepage!

7. Gorgeous, Custom Website Design

A nail salon needs a beautiful, elegant website design.

✅ Exterly designers create clean, modern layouts that reflect your brand, show off your nail art, and guide visitors straight to booking.

Design essentials:

• Soft, clean colors

• Easy navigation

• Strong calls-to-action ("Book Now")

• Fast loading speed

• Stunning photo galleries

8. Service Menu and Pricing Page

Display your services clearly with easy-to-read pricing.

✅ Exterly helps you organize services into:

• Manicures

• Pedicures

• Gel Nails

• Nail Art

• Special packages

Plus, add beautiful images or icons beside each service!

9. Mobile-Optimized Design

80% of salon website visitors use a phone.

✅ Your Exterly-built website will be fully mobile-responsive:
Fast, smooth, and easy to navigate on smartphones and tablets.

10. Client Testimonials and Review Showcase

Social proof is POWERFUL.

✅ Exterly’s Review Management Tool helps you collect and display reviews from Google, Facebook, and Yelp directly on your website.

11. Photo Gallery / Instagram Integration

Show off your best nail designs with a gorgeous gallery!

✅ You can even integrate your live Instagram feed to update your website automatically with your latest posts.

12. Gift Card Sales Online

Sell digital gift cards to boost revenue!

✅ Exterly can create a Gift Card Storefront linked directly to your booking system.

13. Special Promotions Section

Highlight seasonal offers, loyalty programs, or new client deals.

✅ Use pop-ups, banners, and special announcement bars!

14. Blogging Section for SEO

Start blogging to boost SEO and establish your brand authority.

✅ Exterly sets up an easy-to-manage blog section where you can share:

• Nail care tips
  

• New service launches
  

• Seasonal trends
  

15. Contact Information and Google Maps Integration

✅ Add clickable phone numbers, emails, and embedded maps for easy navigation.

Bonus: Add a simple "Contact Us" form too!

Full Checklist of Website Features for Nail Salons

Why Choose Exterly for Your Nail Salon Website?

Exterly specializes in building salon websites that don’t just look good ,  they bring real bookings and loyal clients.

With Exterly, you get:

• Custom website design

• Complete appointment and payment systems

• AI-powered chat support

• CRM for customer data management

• Loyalty program integration

• Review management and SEO help

• Mobile-first, blazing-fast websites

Let your website work for you 24/7, filling your appointment book automatically!

Conclusion

In 2025, a powerful, feature-rich website is no longer optional ,  it’s essential more than that each feature must be presented in your landing pages as well, here are "Best 10 Landing Pages For Beauty Salon" .

The right website will:

• Bring you new customers

• Keep existing clients happy

• Boost your revenue

• Strengthen your brand
  

💬 Are you ready to build a nail salon website that books clients while you sleep?
👉 Check out Exterly today to start building your digital success story!