How to Advertise a Cleaning Company Online

In today’s competitive world, having a reliable online presence for your cleaning business is no longer optionalit's essential. Whether you're offering residential, commercial, or specialized cleaning services, effective online advertising can help you stand out, attract the right customers, and grow steadily.

In this blog, we’ll walk you through a complete guide on how to advertise a cleaning company online using budget-friendly and result-driven methods.

Why Online Advertising Matters for Cleaning Businesses

The average person looks for services especially local ones on Google, social media, and business directories. If your cleaning business isn’t visible in these places, you're missing out on a huge chunk of potential clients.

Online advertising allows you to:

• Reach your local audience easily

• Build trust and credibility

• Compete with bigger businesses

• Showcase your services visually

1. Set Up a Professional Website

Before you run any ads or promotions, you need a place to send people. A clean, well-designed, and mobile-friendly website gives a great first impression and builds trust.

Essential Pages:

• Home

• Services

• About Us

• Contact (with form & map)

• Testimonials

• Booking Form

• Blog (for SEO and content marketing)

Bonus tip: Use SEO tools like Exterly’s SEO Toolkit to optimize your content and improve your rankings.

2. Optimize for Local SEO

Local SEO helps people in your area find your services. If someone types “cleaning services near me” or “office cleaners [your city]”, local SEO is what determines if your site shows up.

How to Optimize:

• Claim and update your Google Business Profile

• Use keywords like “cleaning company in [city]”

• Add location-based pages or blog posts

• Collect Google reviews regularly

• Add your business to local directories

3. Run Google Ads for Immediate Results

If you want faster results than SEO, Google Ads is your go-to.

Tips for Effective Google Ads:

• Use location targeting

• Focus on keywords like “house cleaning near me” or “deep cleaning services [city]”

• Create separate ads for each service

• Add call extensions so users can call directly

• Track leads using conversion tracking

This is one of the most efficient ways to advertise cleaning services when done right.

4. Use Facebook and Instagram Ads

Social media platforms like Facebook and Instagram are perfect for advertising your cleaning business, especially to homeowners and office managers.

Why Use Them?

• They allow demographic targeting (age, gender, interests, location)

• You can showcase visual results (before & after)

• You can retarget people who visit your website

Ad Ideas:

• “Book your first cleaning with 10% off”

• “Weekly & Monthly Office Cleaning Plans”

• “Eco-Friendly Home Cleaning "Book Today”

5. Post Organic Social Media Content

While ads are great, don’t ignore organic posting. People still check your profiles to see if you're active and trustworthy.

What to Post:

• Before & after photos

• Cleaning tips

• Testimonials

• Special offers

• Employee highlights

• Behind-the-scenes (cleaning hacks, tools)

Create a monthly content calendar to plan ahead. You can include promotional, educational, inspirational, and fun posts.

6. List Your Business on Online Marketplaces

Sites like:

• Thumbtack

• Yelp

• Angi (formerly Angie’s List)

• HomeAdvisor

• Bark

• TaskRabbit

These platforms already attract people looking for cleaning services. Create a professional profile and collect client reviews.

7. Encourage Client Referrals via Digital Means

Use your website, emails, or social media to run a referral program.

Example:
“Refer a friend and get $20 off your next cleaning!”

You can automate this using a CRM tool like Exterly’s membership and referral management system.

8. Email Marketing Still Works

Collect email addresses via your website or when someone books a service.

Send Emails Like:

• Special discounts

• Seasonal offers (e.g. spring cleaning)

• Tips for keeping the house clean

• Re-engagement emails for past clients

Tools like Mailchimp, HubSpot, or Exterly can help you automate this.

9. Use Video Marketing

Short videos perform well online. Consider:

• 15-second cleaning hacks on Instagram Reels

• 1-minute before & after transformations on YouTube Shorts

• A “Meet Our Team” intro video on your homepage

Pro tip: Add subtitles for better engagement!

10. Use Online Reviews as Advertising

Social proof works! Showcase your reviews from Google, Yelp, or Facebook across your website and social media.

You can:

• Create image posts of 5-star reviews

• Use review snippets in ad copy

• Share “thank you” videos with clients who leave good feedback

11. Partner With Local Influencers or Realtors

Find local micro-influencers or real estate agents and offer free services in exchange for social mentions or referrals. It’s an easy and cost-effective advertising option that builds trust.

12. Leverage Exterly’s Digital Marketing Tools

Exterly offers a range of digital marketing tools tailored for service-based businesses like cleaning companies:

• Social Media Content Calendar Templates

• Email Automation

• Review Management System

• SEO and Website Optimization

• Membership & Loyalty Program Tools

This all-in-one platform helps you save time and get better results from your advertising efforts.

Final Thoughts: Combine & Test

The best way to advertise your cleaning services is to combine different channels SEO, social media, ads, and reviews and test what works best for your audience.

Not every strategy will work the same in every area or business type. So keep testing, measuring, and optimizing.