Opening a nail salon and spa can be a rewarding business idea for people who love beauty, creativity, and customer service. But just like any other business, it comes with planning, investment, and the right tools. In this blog, we'll break down the costs involved, the licenses you need, and the steps to get your salon started successfully.

Why Start a Nail Salon Business?

The beauty industry continues to grow every year, and nail services are always in demand. Nail salons are popular because:

• They attract repeat customers

• Offer upsell opportunities (e.g., spa treatments, nail art)

• Have high-profit margins on services

Starting your own nail salon gives you the freedom to create a brand, design your space, and offer services your way.

Estimated Costs to Open a Nail Salon

Starting a salon can cost anywhere between $15,000 to $60,000 or more, depending on location, size, services, and how much renovation you need. Here's a breakdown:

Step-by-Step Guide to Open Your Nail Salon

1. Market Research

Start by researching your local area:

• Who are your competitors?

• What services do they offer?

• What are their prices?

• What do customers want more of?

This helps you find your unique edge.

2. Write a Business Plan

Your plan should include:

• A mission statement

• Your target audience

• Services and pricing

• Marketing strategy

• Budget and expected income

Having this plan will also help if you want to apply for loans or investments.

3. Choose Your Business Structure

Decide whether you’ll be a:

• Sole Proprietor

• Partnership

• Limited Liability Company (LLC)

Most salon owners choose an LLC to protect their personal assets.

4. Pick a Great Location

Look for a place with foot traffic, visibility, and accessibility. Make sure it’s zoned for salon use and has enough space for your workstations and waiting area.

5. Create a Comfortable and Stylish Interior

Decor matters in the beauty industry. Invest in:

• Soft lighting

• Comfortable furniture

• Clean design

• Instagram-worthy decor

It leaves a lasting impression and encourages repeat visits.

6. Buy Salon Equipment

Here’s what you’ll need:

• Manicure and pedicure stations

• Nail dryers and lamps

• Sterilization equipment

• Towels and storage carts

Invest in quality tools that will last.

7. Hire and Train Staff

Hire licensed technicians who are skilled, friendly, and clean. You may also need a receptionist and cleaning staff. Provide training for:

• Service consistency

• Customer service

• Hygiene standards

8. Get the Right Licenses and Permits

You will likely need:

• Business license

• Cosmetology license (for yourself and employees)

• Health and safety inspection

• Employer Identification Number (EIN)

• Zoning approval

Check with your local city or county offices.

9. Launch a Website and Online Booking System

A professional website with your services, prices, and contact info is a must. Make sure it is mobile-friendly. Use salon software like Exterly to manage appointments, send reminders, and follow up with clients.

10. Promote Your Salon

Use both online and offline methods:

• Google My Business listing

• Instagram and TikTok content

• Opening discounts

• Referral rewards

• Local flyers and posters

You can also use Exterly to automate marketing like:

• Sending appointment reminders

• Email promotions

• Client follow-ups

What Permits Do You Need to Open a Nail Salon?

To operate legally, you’ll need:

1. Business License – This registers your business with the city.

2. Cosmetology License – You and your staff need this to perform services.

3. Health Department Permit – To show your space is clean and safe.

4. Sales Tax Permit – Required if you sell products.

5. Building Permit – If you do any major renovations.

Create a Nail Salon Business Plan

Your business plan is your guide. It should include:

• Company overview

• Services menu

• Marketing strategy

• Startup cost breakdown

• Monthly expenses

• Sales forecast

This helps you stay on track and attract potential investors.

How to Choose a Branding Agency for Your Nail Salon

Branding is more than just a logo. It includes your:

• Salon name

• Color palette

• Fonts

• Website

• Social media presence

You can hire a branding agency that understands beauty industry trends and salon branding. Or you can work with a full-service platform like ExterMarketing, which offers:

• Website creation

• Logo and branding kits

• Marketing materials

• Automation setup

This makes launching your brand easier and faster.

Use Salon Management Software to Streamline Work

Using a tool like Exterly can simplify your day-to-day operations. It can help you:

• Schedule and confirm appointments

• Collect payments online

• Manage customer records

• Send promotional offers

Automation helps reduce missed appointments and improves customer retention.

Conclusion

Opening a nail salon in 2025 is a great idea if you’re passionate and ready to plan wisely. With the right tools, smart planning, and clear branding, you can create a beautiful space that clients love. From getting the right licenses to choosing great software like Exterly for management and marketing ,  your dream salon is just a few steps away!

Take your time to research, budget smartly, and invest in quality service and your salon will shine!