Best Social Media Channels for Cleaning Business in 2025

In today’s fast-paced, online-driven world, every business even cleaning services needs a strong presence on social media. Whether you’re offering residential cleaning, commercial janitorial services, or specialized cleaning like carpet or post-construction, social platforms help you connect with the right audience, build trust, and generate leads.

Social media is not just about posting pretty pictures anymore. It’s about storytelling, client engagement, and trust-building. For a cleaning business, these elements can make or break your reputation.

Let’s break down the best social media platforms for cleaning businesses in 2025, what content works best on each, and how to grow consistently.

1. Facebook: The Community Builder

Facebook remains the go-to platform for small business marketing, especially local service-based businesses like cleaning companies.

Why It Works for Cleaning Services:

• Highly localized targeting with Facebook Ads

• Facebook groups for local communities

• Business pages with reviews and messenger integration

What to Post:

• Client before-and-after cleaning photos

• Promotions and seasonal offers

• Testimonials and reviews

• Live Q&A or cleaning demos

Pro Tip:

Use Facebook Ads to target local homeowners or property managers by ZIP code, age, and interests. Retarget website visitors using Facebook Pixel.

2. Instagram: Visual Appeal + Cleaning Satisfaction

Instagram thrives on visuals, and cleaning businesses can absolutely shine here with satisfying before-and-after shots or time-lapse videos of deep cleans.

Why It Works:

• Strong visual impact

• Hashtags like #CleanTok and #SatisfyingCleaning

• Instagram Reels have massive organic reach

Best Content:

• Before-and-after images of cleaned spaces

• Reels of cleaning hacks or routines

• Customer transformations

• Quick tips with bold captions

Pro Tip:

Use carousel posts to show step-by-step transformations or cleaning checklists.

3. TikTok: Go Viral with Cleaning Hacks

TikTok has become a powerful tool even for service industries. Many cleaning companies have gone viral by sharing simple, helpful cleaning hacks.

Why TikTok is Worth It:

• Huge reach with short-form videos

• Viral potential from cleaning “satisfying” content

• Younger audience looking for DIY cleaning tips

What Works:

• Quick cleaning tutorials

• Behind-the-scenes of a cleaning job

• “A day in the life of a cleaner” style content

• Myths vs. Facts about cleaning products

Pro Tip:

Use trending sounds and keep videos under 30 seconds. Add hashtags like #CleaningBusiness, #CleanWithMe, and #CleaningTips.

4. LinkedIn: B2B Commercial Cleaning Leads

If you offer commercial cleaning or janitorial services, LinkedIn is where facility managers, property managers, and HR leaders live.

Why It Works:

• Targeting decision-makers in office buildings, medical centers, etc.

• Credibility and professional branding

• Connect directly with businesses

What to Post:

• Case studies of large cleaning projects

• Certifications and training your staff have

• Thought leadership about hygiene in workplaces

Pro Tip:

Run LinkedIn lead generation ads targeting facilities managers in your city or state.

5. YouTube: Long-form Authority Building

YouTube is ideal for building trust and SEO rankings for your cleaning business. Google owns YouTube and videos often show up in Google searches.

Why It Works:

• Evergreen content for FAQs

• High search potential (e.g., “how to clean pet hair from carpet”)

• Showcases your personality and professionalism

Best Videos to Make:

• Step-by-step tutorials

• Tool/product reviews

• Case studies

• Cleaning myths debunked

Pro Tip:

Optimize titles with keywords like “best way to clean hardwood floors” or “top 5 carpet cleaning hacks.”

6. Pinterest: Traffic and Trust (Especially for Niche Cleaning)

If your cleaning business targets moms, renters, or DIY-minded homeowners, Pinterest can drive blog traffic and brand awareness.

Why It Works:

• People search for cleaning routines and home hacks

• Pins have long shelf lives

• Great for website/blog traffic

Best Pins:

• Infographics on cleaning schedules

• DIY cleaning product recipes

• “Spring cleaning checklist” type posts

Content Strategy: What to Post and Where

Different platforms require different styles of content. Here’s a quick breakdown:

PlatformBest Content TypePosting FrequencyEngagement TipsFacebookReviews, promotions, live Q&A3–4x/weekJoin local groups, respond to commentsInstagramReels, carousels, testimonialsDaily or 4x/weekUse hashtags, collaborate with othersTikTokShort hacks, tips, humorDailyEngage with trends, reply to commentsLinkedInProject highlights, insights2x/weekConnect with B2B leads, use InMailYouTubeTutorials, vlogs, long-formWeekly or bi-weeklySEO in titles/descriptionsPinterestInfographics, blog images3–5x/weekLink back to website or blog

Creating a Social Media Content Calendar

Every cleaning business needs a social media content calendar to stay consistent. Here’s how to organize your weekly content:

Content Pillars:

• Informational: Cleaning tips and hacks

• Promotional: Discounts, offers

• Behind-the-Scenes: Your team at work

• Testimonials: Real reviews

• Fun & Relatable: Memes or cleaning fails

DayPlatformContent TypePillarCaption ExampleMondayInstagramReelInformational“3 Things You’re Cleaning Wrong at Home”TuesdayFacebookReview PostTestimonials“See what our happy customer says!”WednesdayTikTokHack VideoFun/Helpful“This 15-second hack will save you hours”ThursdayLinkedInProject ShowcasePromotional“Before/After of a commercial cleanup”FridayYouTubeTutorialInformational“Deep Clean Kitchen in 20 Minutes”

Automation Tools to Simplify Posting

You don’t have to manually post every day. Use tools like:

• ContentStudio or Buffer – Schedule across all channels

• Canva – Design beautiful, brand-aligned posts

• Exterly – Use ExterMarketing’s social automation suite to post, analyze, and respond across platforms

• Meta Business Suite – Manage Instagram + Facebook

• Later – Visual planner for Instagram

Conclusion

You don’t have to be on every platform. Focus on 2–3 that align with your audience and business goals. Residential cleaners might prioritize Instagram and Facebook, while B2B cleaning companies should focus on LinkedIn and YouTube.

The key is consistency, authenticity, and using the right tools to manage time and grow your reach. Social media for cleaning businesses isn’t optional anymore it’s a must-have for building brand trust, getting leads, and standing out in a crowded market.