Construction Industry Marketplace Saas Startup Branding
Client:
HOCMaterial (Powered by Extermarketing)
Industry:
Construction Directory & Marketplace
Graphics Designing:
Branding, SAAS Development, Digital Marketing, SEO, Social Media Management
ABOUT CLIENT
Project Duration: 2 Months
Hub Of Construction Materials (HOCM) is to simplify the construction process in Pakistan by connecting customers, contractors, and manufacturers through a trusted and efficient marketplace. We aim to provide easy access to high-quality building materials, ensuring that every project is supported by reliable suppliers and meets the highest standards of quality and affordability.
Challenges
HOCMaterial wanted to create an online platform to connect contractors, material suppliers, and service providers in the construction industry. However, they faced some hurdles:
No Clear Brand Identity:
They struggled to define their brand and needed help standing out among other construction SAAS companies.
Platform Development Needs:
HOCMaterial needed a user-friendly construction SAAS platform where users could easily find and list services.
Limited Online Visibility:
Their digital presence wasn’t optimized for keywords like SAAS for construction, making it hard for people to discover their services.
Low User Engagement:
Without strong marketing and social media efforts, they were unable to attract contractors and suppliers effectively.
Our Goals Together
Create a Memorable Logo
1. We helped HOCMaterial define their brand identity and messaging, making it clear and relatable for their audience.
2. Designed a professional and approachable look for the platform, so it’s easy to trust and use.
Developing the Platform
1. Our team created a modern, easy-to-navigate SAAS platform tailored to the construction industry.
2. Added features that allow contractors and suppliers to list their services, connect, and collaborate effortlessly.
Boosting Online Visibility
1. Optimized their platform for search engines, targeting keywords like SAAS development, construction SAAS, and SAAS services to drive more traffic.
2. Managed digital marketing campaigns that helped increase awareness and engagement.
Social Media Management
1. Built a consistent and engaging social media presence to showcase the benefits of using HOCMaterial.
2. Designed visually appealing posts to attract contractors and material suppliers to the platform.
The Results
With our support, HOCMaterial saw amazing results:
A Strong Brand Identity:
HOCMaterial is now recognized as a trusted name in construction SAAS, with clear messaging that resonates with their audience.
A User-Friendly Platform:
Their marketplace makes it easy for contractors and suppliers to connect, making them a standout choice among construction SAAS companies.
Improved Online Presence:
HOCMaterial ranks higher for relevant search terms, making it easier for people to discover their services.
Increased Engagement:
More contractors and suppliers are using the platform, and their online presence continues to grow thanks to ongoing digital marketing efforts.
What Over Client Says
Want To Start Your Business
Every startup begins with a single step. whether you're just starting out or looking to take your business to the next level, our proven strategies and dedicated support can help you achieve your goals. explore more about how our approach has made a difference, and imagine what we can accomplish together. are you ready to transform your passion into a thriving business??
Frequently Asked Questions
What Is The Process For Rebranding My Business?
The rebranding process involves a thorough evaluation of your current brand identity, market position, and customer perception. We then develop a new brand strategy and implement changes to your brand assets, such as the brand logo, brand colour, and brandmark.
How Do You Approach Brand Development For New Businesses?
Our brand development service focuses on creating a brand identity that resonates with your target audience. This includes brand identity design, logo brand design, and setting a consistent brand colour palette.
What Services Do You Offer As A Branding Agency?
While formal education, such as a degree in graphic design, can provide a structured foundation and credibility in the field, it’s not the only path to becoming a graphic designer. Many successful designers are self-taught, using online resources, tutorials, and practice to build their skills. Key qualities include creativity, an eye for design, proficiency in design software, and a strong portfolio to showcase your work.
Can You Help With Corporate Identity Design?
Yes, we provide corporate identity design services which encompass the creation of your business identity design, brand logo, brand identity package, and brand book to ensure a cohesive brand image.
What Is Brand Asset Management And Why Is It Important?
Brand asset management involves the organization and maintenance of all brand assets such as logos, branded content, and promotional items. It is crucial for maintaining brand consistency and brand equity.
Do You Offer Logo Design Services?
Yes, our logo designers specialize in company logo design and brand logo development to create a distinctive and memorable brand identity.
How Do You Assist With Brand Awareness And Brand Marketing?
We enhance brand awareness through targeted brand marketing campaigns that include brand identity design, brand positioning, and branded content creation, ensuring your brand reaches and engages your audience effectively.
Related Works
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Glass Smith Corporate Branding & ATL BTL Activation
Curtain Wall Corporate Rebranding
Trust us to go above and beyond, consistently providing service that exceeds expectations. Your success is our priority at Exter Marketing
Get Connected
27 Old Gloucester Street, London, United Kingdom, WC1N 3AX