Construction Industry Saas Startup Branding

Client:

HOCMaterial (Powered by Extermarketing)

Industry:

Construction Directory & Marketplace

Graphics Designing:

Branding, SAAS Development, Digital Marketing, SEO, Social Media Management

ABOUT CLIENT

Project Duration: 2 Months

Hub Of Construction Materials (HOCM) is to simplify the construction process in Pakistan by connecting customers, contractors, and manufacturers through a trusted and efficient marketplace. We aim to provide easy access to high-quality building materials, ensuring that every project is supported by reliable suppliers and meets the highest standards of quality and affordability.

Challenges

HOCMaterial wanted to create an online platform to connect contractors, material suppliers, and service providers in the construction industry. However, they faced some hurdles:

No Clear Brand Identity:

They struggled to define their brand and needed help standing out among other construction SAAS companies.

Platform Development Needs:

HOCMaterial needed a user-friendly construction SAAS platform where users could easily find and list services.

Limited Online Visibility:

Their digital presence wasn’t optimized for keywords like SAAS for construction, making it hard for people to discover their services.

Low User Engagement:

Without strong marketing and social media efforts, they were unable to attract contractors and suppliers effectively.

Our Goals Together

Create a Memorable Logo

1. We helped HOCMaterial define their brand identity and messaging, making it clear and relatable for their audience.

2. Designed a professional and approachable look for the platform, so it’s easy to trust and use.

Developing the Platform

1. Our team created a modern, easy-to-navigate SAAS platform tailored to the construction industry.

2. Added features that allow contractors and suppliers to list their services, connect, and collaborate effortlessly.

Boosting Online Visibility

1. Optimized their platform for search engines, targeting keywords like SAAS development, construction SAAS, and SAAS services to drive more traffic.

2. Managed digital marketing campaigns that helped increase awareness and engagement.

Social Media Management

1. Built a consistent and engaging social media presence to showcase the benefits of using HOCMaterial.

2. Designed visually appealing posts to attract contractors and material suppliers to the platform.

Gallery

The Results

With our support, HOCMaterial saw amazing results:

A Strong Brand Identity:

HOCMaterial is now recognized as a trusted name in construction SAAS, with clear messaging that resonates with their audience.

A User-Friendly Platform:

Their marketplace makes it easy for contractors and suppliers to connect, making them a standout choice among construction SAAS companies.

Improved Online Presence:

HOCMaterial ranks higher for relevant search terms, making it easier for people to discover their services.

Increased Engagement:

More contractors and suppliers are using the platform, and their online presence continues to grow thanks to ongoing digital marketing efforts.

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