Pet Branding: Strong Brand Identity for Pet Supply Business

Client:

Lucky Pet Supplies

Industry:

Pet Supply Industry

Services Provided:

Logo Design, Shopify Website Development,
Brand Identity Development,
Brand Messaging & Communication Strategy

ABOUT CLIENT

Project Duration: 1 Months

Lucky Pet Supplies is an eCommerce brand specializing in high-quality pet products. When the new owner took over, they faced significant challenges in pet branding, website design, and overall customer experience.

The previous branding, with its green color scheme and organic aesthetic, lacked a clear brand identity for pet supplies and felt more like a health food store rather than a pet store.

This disconnect made it difficult for customers to relate to the brand messaging. Additionally, the website had usability issues, including slow speed and a poor visual identity, which impacted engagement and sales. Without strong brand communication strategy and a defined business logo design, it was challenging to establish trust with pet owners.

Our goal was to revamp Lucky Pet Supplies with a fresh, engaging, and pet-friendly logo design, enhance its brand colours for a welcoming feel, and improve its digital presence for a seamless shopping experience.

Challenges Faced By Pet Brand

Lack of Pet-Focused Branding: Lucky Pet Supplies was an eCommerce pet store, but its pet branding and website design did not reflect a pet-focused business.
Confusing Brand Colors: The old brand colors were primarily green, making it look like an organic food store rather than a pet supply shop, which made it difficult for pet owners to connect with the brand.
Weak Brand Messaging & Purpose: The brand lacked a pet branding strategy and a clear brand purpose, making it hard to build customer trust and establish a strong connection with pet lovers.
UI/UX Challenges: The Shopify website design had major UI/UX issues, including slow load times and a confusing layout, negatively affecting the shopping experience for pet owners.
Inconsistent Visual Identity: Without a consistent pet branding identity, Lucky Pet Supplies struggled with brand recognition, customer engagement, and overall credibility in the pet industry.
Need for a Brand Transformation: To compete in the pet business, Lucky Pet Supplies required a complete pet branding transformation, including a new brand logo, an improved brand colour palette, and a user-friendly website to create an engaging experience for pet lovers.

Our Approach

Brand Colors:

To create a more engaging and emotionally appealing pet branding, we introduced a new brand color palette that reflects trust, warmth, and playfulness:

Rust Red – Represents passion and energy, symbolizing the deep love for pets.

Midnight Blue – Evokes trust and reliability, helping pet owners feel secure in their purchases.

Mustard Yellow – Adds a friendly and playful touch, making the brand more engaging for pet lovers.

Mud Brown – Reflects the natural and comforting aspect of pet care.

With Rust Red and Midnight Blue as the primary brand colors, Lucky Pet Supplies now has a brand identity that feels professional yet warm, creating a consistent visual identity that resonates with pet owners.

Brand Logo

The logo redesign focused on making Lucky Pet Supplies instantly recognizable while reinforcing its brand messaging.

We incorporated a dog silhouette with a caring hand placed on its head, symbolizing the brand’s mission to provide comfort and care to anxious pets.

The wiggly custom typography reflects the playful nature of pets, making the branding more engaging.

In the word LUCKY, the letter C was replaced with a puppy paw icon, adding a friendly and memorable touch.

Typography in Pet Branding

A custom wiggly font was chosen to match the movement and energy of a happy pet. This font enhances the visual identity and makes the brand more appealing to pet owners.

Brand Tone: We defined a warm, reassuring, and informative tone that blends expert advice with emotional relatability. The messaging is designed to make pet owners feel confident and guilt-free when shopping for their pets.

Develop social media post designs and moodboards to create a consistent and engaging online presence.

Refining Brand Messaging and Communication

A strong brand messaging strategy was developed to position Lucky Pet Supplies as a trusted pet care brand.

Guilt-free spoiling – Encouraging pet owners to pamper their pets without hesitation.

Vet-approved and pet-parent trusted – Establishing credibility and reliability.

Calm, comfort, and care for every pet – Strengthening the emotional connection with customers.

Gallery

The Results

A visually appealing and pet-friendly brand identity that resonates with pet owners.

Stronger customer trust due to clear and relatable brand messaging.

A more engaging website that improved user experience and conversion rates.

Improved social media presence, making Lucky Pet Supplies stand out in the competitive pet industry.

A well-defined visual identity that enhances brand recall and customer loyalty.

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