Triton Paints: STARTUP BRANDING CASE STUDY

Client:

Triton Paints, a product of UNICO Paints Industries

Industry:

Paint Industry, Pakistan

Services Provided:

Triton Paints, a product of UNICO Paints Industries

ABOUT PAINT CLIENT

Project Duration: 2 Months

Triton Paints is the latest venture by UNICO Paints Industries, a company with a rich legacy of manufacturing automotive paints since 1981. Recognizing the growing demand for high-quality wall paints in the Pakistani market, UNICO decided to expand its product line by launching Triton Paints, a brand dedicated to wall paints. The challenge lay in establishing a new brand identity for Triton Paints that could stand out in a competitive market while leveraging UNICO’s decades of expertise in paint manufacturing. Triton Paints needed to quickly carve out a niche for itself as a reliable and modern brand in the wall paint industry, and that’s where we stepped in to help bring this vision to life.

Pain Points

Before collaborating with us, UNICO Paints faced several challenges:

New Market Entry: Although UNICO had a strong reputation in automotive paints, Triton Paints was a new brand entering a different segment—wall paints—where competition was fierce.

Time Constraints: UNICO’s team was deeply engaged in their automotive paint operations, leaving little time to focus on the brand development of Triton Paints.

Limited Brand Awareness: As a new player in the wall paint market, Triton Paints lacked visibility and needed to build awareness rapidly.

Establishing a Customer Connection: The brand needed to forge strong relationships with customers, distinguishing itself from competitors.

No Online Presence: Triton Paints had no digital footprint, making it difficult for potential customers to discover and engage with the brand.

Gallery

Outdoor branding for Triton Paints displayed on a street billboard with product visuals and Urdu text

Promotional standee design for Triton Paints — highlighting offers and products for a growing paint business

Goals

Launch a Distinct Brand Identity

Create a unique and recognizable brand identity for Triton Paints that resonates with the target audience.

Develop an Online Presence

Ensure all visual elements, including logo, color palette, and typography, are consistent and aligned with the brand's values.

Increase Brand Awareness

Implement strategies to rapidly build brand awareness and attract customers in the wall paint market.

Create Engaging Marketing Materials:

Design modern and engaging marketing materials that effectively communicate the brand's services and values.

Enhance Customer Engagement

Foster strong customer relationships through engaging content and targeted marketing

What Our Client Says

Want To Start Your Business

Every startup begins with a single step. whether you're just starting out or looking to take your business to the next level, our proven strategies and dedicated support can help you achieve your goals. explore more about how our approach has made a difference, and imagine what we can accomplish together. are you ready to transform your passion into a thriving business??

Lets discuss your startup ideaSchedule free 30 minutes strategy call

Frequently Asked Questions

What Is The Process For Rebranding My Business?

The rebranding process involves a thorough evaluation of your current brand identity, market position, and customer perception. We then develop a new brand strategy and implement changes to your brand assets, such as the brand logo, brand colour, and brandmark.

How Do You Approach Brand Development For New Businesses?

Our brand development service focuses on creating a brand identity that resonates with your target audience. This includes brand identity design, logo brand design, and setting a consistent brand colour palette.

What Services Do You Offer As A Branding Agency?

While formal education, such as a degree in graphic design, can provide a structured foundation and credibility in the field, it’s not the only path to becoming a graphic designer. Many successful designers are self-taught, using online resources, tutorials, and practice to build their skills. Key qualities include creativity, an eye for design, proficiency in design software, and a strong portfolio to showcase your work.

Can You Help With Corporate Identity Design?

Yes, we provide corporate identity design services which encompass the creation of your business identity design, brand logo, brand identity package, and brand book to ensure a cohesive brand image.

What Is Brand Asset Management And Why Is It Important?

Brand asset management involves the organization and maintenance of all brand assets such as logos, branded content, and promotional items. It is crucial for maintaining brand consistency and brand equity.

Do You Offer Logo Design Services?

Yes, our logo designers specialize in company logo design and brand logo development to create a distinctive and memorable brand identity.

How Do You Assist With Brand Awareness And Brand Marketing?

We enhance brand awareness through targeted brand marketing campaigns that include brand identity design, brand positioning, and branded content creation, ensuring your brand reaches and engages your audience effectively.