Cleaning Company Branding That Shines Above The Rest
In the competitive world of cleaning services, first impressions aren’t made with just mops and buckets — they start with your brand.
Why Branding Matters For Cleaning Companies
Most cleaning businesses rely on word-of-mouth or referrals. But what happens when a potential customer Googles your business or sees your team arrive in an unmarked van with no branding, mismatched uniforms, or no website?
They hesitate. And in this industry, hesitation loses business.
Builds instant credibility and trust
Makes your company look established and organized
Helps you charge premium prices
Attracts both residential and corporate clients
Boosts staff morale and loyalty
Increases your visibility in local searches
Our Complete Branding Services For Cleaning Businesses
We offer an end-to-end branding solution specifically for cleaning companies, no matter the size of your operation or niche.
Brand Strategy & Foundation
A shiny surface starts with a solid strategy for cleaning business and so does branding.
Brand positioning: residential, commercial, industrial, niche cleaning (post-construction, hospitals, etc.)
Competitor research and local market gap analysis
Ideal customer profile (e.g. busy homeowners, offices, Airbnb hosts, facility managers)
Brand personality and tone of voice (e.g. friendly, luxury, eco-conscious)
Tagline creation that speaks to results and reliability
Naming and rebranding services if you’re starting fresh
Logo Design & Visual Identity
We design modern, clean, and memorable brand visuals tailored to your services.
Professional logo design (icon-based, text-based, or combined)
Color palette selection aligned with trust, hygiene, and professionalism
Typography and brand pattern development
Uniform designs for your team
Branded cleaning gear and tote bag designs
Business cards, letterheads, and invoice templates
Website & Digital Presence
Your digital presence should be as spotless as your clients’ spaces.
Custom cleaning company website design
Online quote form, booking system, and live chat
Local SEO optimization for terms like “cleaning company near me”
Services page for residential, office, deep cleaning, etc
Testimonials and review showcase
Before/after gallery and video integration
Mobile-responsive and fast-loading design
Social Media Branding & Templates
Stay visible and consistent online, even if you don’t post every day
Branded post templates (Before/After, Tips, Client Feedback, Promotions)
Profile and cover designs for Facebook, Instagram, LinkedIn
Interactive project galleries or case studies
Highlight icons and brand voice guide
Monthly content strategy (optional add-on)
Staff spotlight and customer review templates
Marketing Materials & Lead-Generating Assets
Marketing Materials & Lead-Generating Assets
Company brochures (digital and print)
Door hangers and flyers for local outreach
Branded estimate and invoice templates
Cleaning checklist forms with your logo
Email signature and business proposal templates
Review request cards and referral program assets
Welcome kit for new clients
We Specialize In Branding For All Types Of Cleaning Companies
Residential Maid Services
Office Cleaning & Janitorial Services
Post-Construction Cleaning
Carpet & Upholstery Cleaning
Window & Glass Cleaning
Eco-Friendly or Green Cleaning Services
Pressure Washing Companies
Airbnb & Short-Term Rental Cleaning
Medical & Industrial Facility Cleaning
Why Choose Exter For Your Cleaning Company Branding?
Industry-Focused Strategy
We know what cleaning clients are looking for
Clean, Modern Visuals
that speak trust and professionalism
Local SEO And Digital Assets
to help you grow online
Brand Consistency
across uniforms, vans, flyers, and website
Affordable Packages
for startups and scaling companies alike
Scalable Systems
to support your franchise or team expansion
Frequently Ask Question
Do You Work With Solo Cleaners Or Small Teams?
Yes! Whether you're a one-person operation or managing 10+ staff, we scale our packages to suit your size and goals.
Can You Rebrand My Existing Cleaning Company?
Absolutely. We offer rebranding services to refresh your logo, website, and materials while keeping your loyal customers in mind
What’s The Turnaround Time For A Full Branding Package?
Most branding projects take 2–3 weeks depending on the scope and feedback cycle
Want To Start Your Business
Every startup begins with a single step. whether you're just starting out or looking to take your business to the next level, our proven strategies and dedicated support can help you achieve your goals. explore more about how our approach has made a difference, and imagine what we can accomplish together. are you ready to transform your passion into a thriving business??
Trust us to go above and beyond, consistently providing service that exceeds expectations. Your success is our priority at Exter Marketing
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27 Old Gloucester Street, London, United Kingdom, WC1N 3AX