Best Salon Branding Services
In a beauty-driven world, your salon’s first impression is everything — and it starts with your brand. At Exter, we specialize in branding services for salons, transforming ordinary spaces into unforgettable experiences that attract, retain, and wow your clients.
Why Salon Branding Matters
Let’s be real — people don’t just walk into a salon for a haircut or a manicure. They come for the experience, the ambience, and the vibe. Your brand defines how people see, feel, and remember your salon — even before they step inside.
Strong branding helps you:
Stand out in a saturated beauty market
Attract loyal, high-paying clients
Create a luxurious client experience that’s worth sharing
Build trust and credibility online and offline
Charge premium prices backed by visual and emotional value
What’s Included in Our Salon Branding Package?
Brand Strategy & Positioning
We start by defining what makes your salon unique.
Brand story and mission statement
Market research & competitor analysis
Ideal client persona (luxury seekers, brides, working women, etc.)
Unique Selling Proposition (USP)
Tone of voice: Elegant, sassy, earthy, bold — whatever fits your vibe
Niche targeting: Bridal salons, male grooming, nail bars, etc.
Logo & Visual Identity Design
Your logo isn’t just a symbol — it’s the signature of your salon.
Custom salon logo (monogram, icon-based, typeface logos)
Typography & color palette (warm, playful, trustworthy)
Brand color palette and typography system
Mood board and brand personality curation
Business card, service menus, and appointment card design
Salon product packaging design (shampoo bottles, kits, etc.)
Brand Messaging & Copywriting
Speak your brand language with consistency and flair
Catchy salon name ideas & taglines
Website copywriting (home, about, services, contact)
Slogan development
Brand voice & tone guide (sensual, minimal, bossy, etc.)
Service description writing that sells
Social Media Branding
From Instagrammable moments to viral videos, we’ll make your brand fetch-worthy.
Social media templates and story formats
Brand-aligned bios, highlights, tone, and post ideas
Hashtag strategy for visibility
Influencer integration strategy for pet accounts
Web Design & Digital Branding
Make your salon’s online presence as stunning as your space.
Responsive salon website with online booking
E-commerce integration for selling products
SEO-optimized content and blog setup
Digital service menu design
Google My Business optimization
WhatsApp, chatbot, or appointment booking plug-ins
Our Process
We know every pet business is different — just like every pet. That’s why our process is deeply collaborative and driven by strategy, creativity, and results.
Salon Discovery Session
We start with an in-depth call to understand your salon’s vision, goals, and ideal clients.
Step 2: Strategic Blueprint
We map out your brand direction, identity, visuals, and voice based on our research and your goals.
Step 3: Brand Creation
From logo to website and social media — we design everything to match your salon’s soul
Step 4: Digital Launch
We get your salon brand ready to go live with full online presence, booking system, and digital branding
Add-On Services
Want a full-scope launch? We’ve got you covered:
Photography direction for salon interiors and services
Video content for reels, intros, and service promos
Brand marketing strategy and campaign planning
Influencer collaborations in the beauty industry
Print design for banners, signage, and uniforms
Frequently Ask Question
Do you only work with high-end salons?
Not at all. We brand everything from home-based beauticians to luxury beauty lounges — we scale the solution to your level.
Can I get just a logo or Instagram templates?
Yes, we offer mini branding kits too — perfect for salons who are just starting.
How long does the branding process take?
Typically 2–4 weeks, depending on your project scope.
Want To Start Your Business
Every startup begins with a single step. whether you're just starting out or looking to take your business to the next level, our proven strategies and dedicated support can help you achieve your goals. explore more about how our approach has made a difference, and imagine what we can accomplish together. are you ready to transform your passion into a thriving business??
Trust us to go above and beyond, consistently providing service that exceeds expectations. Your success is our priority at Exter Marketing
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27 Old Gloucester Street, London, United Kingdom, WC1N 3AX