Best Salon Branding Services

In a beauty-driven world, your salon’s first impression is everything — and it starts with your brand. At Exter, we specialize in branding services for salons, transforming ordinary spaces into unforgettable experiences that attract, retain, and wow your clients.

Why Salon Branding Matters

Let’s be real — people don’t just walk into a salon for a haircut or a manicure. They come for the experience, the ambience, and the vibe. Your brand defines how people see, feel, and remember your salon — even before they step inside.

Strong branding helps you:

Stand out in a saturated beauty market

Attract loyal, high-paying clients

Create a luxurious client experience that’s worth sharing

Build trust and credibility online and offline

Charge premium prices backed by visual and emotional value

What’s Included in Our Salon Branding Package?

Brand Strategy & Positioning

We start by defining what makes your salon unique.

Brand story and mission statement

Market research & competitor analysis

Ideal client persona (luxury seekers, brides, working women, etc.)

Unique Selling Proposition (USP)

Tone of voice: Elegant, sassy, earthy, bold — whatever fits your vibe

Niche targeting: Bridal salons, male grooming, nail bars, etc.

Logo & Visual Identity Design

Your logo isn’t just a symbol — it’s the signature of your salon.

Custom salon logo (monogram, icon-based, typeface logos)

Typography & color palette (warm, playful, trustworthy)

Brand color palette and typography system

Mood board and brand personality curation

Business card, service menus, and appointment card design

Salon product packaging design (shampoo bottles, kits, etc.)

Brand Messaging & Copywriting

Speak your brand language with consistency and flair

Catchy salon name ideas & taglines

Website copywriting (home, about, services, contact)

Slogan development

Brand voice & tone guide (sensual, minimal, bossy, etc.)

Service description writing that sells

Social Media Branding

From Instagrammable moments to viral videos, we’ll make your brand fetch-worthy.

Social media templates and story formats

Brand-aligned bios, highlights, tone, and post ideas

Hashtag strategy for visibility

Influencer integration strategy for pet accounts

Web Design & Digital Branding

Make your salon’s online presence as stunning as your space.

Responsive salon website with online booking

E-commerce integration for selling products

SEO-optimized content and blog setup

Digital service menu design

Google My Business optimization

WhatsApp, chatbot, or appointment booking plug-ins

Our Process

We know every pet business is different — just like every pet. That’s why our process is deeply collaborative and driven by strategy, creativity, and results.

Salon Discovery Session

We start with an in-depth call to understand your salon’s vision, goals, and ideal clients.

Step 2: Strategic Blueprint

We map out your brand direction, identity, visuals, and voice based on our research and your goals.

Step 3: Brand Creation

From logo to website and social media — we design everything to match your salon’s soul

Step 4: Digital Launch

We get your salon brand ready to go live with full online presence, booking system, and digital branding

Add-On Services

Want a full-scope launch? We’ve got you covered:

Photography direction for salon interiors and services
Video content for reels, intros, and service promos
Brand marketing strategy and campaign planning
Influencer collaborations in the beauty industry
Print design for banners, signage, and uniforms

Frequently Ask Question

Do you only work with high-end salons?

Not at all. We brand everything from home-based beauticians to luxury beauty lounges — we scale the solution to your level.

Can I get just a logo or Instagram templates?

Yes, we offer mini branding kits too — perfect for salons who are just starting.

How long does the branding process take?

Typically 2–4 weeks, depending on your project scope.

Want To Start Your Business

Every startup begins with a single step. whether you're just starting out or looking to take your business to the next level, our proven strategies and dedicated support can help you achieve your goals. explore more about how our approach has made a difference, and imagine what we can accomplish together. are you ready to transform your passion into a thriving business??