Branding And Digital Marketing Of A Business Automation SAAS – Exterly.io

Client:

Exterly.io

Industry:

Business Automation SAAS

Services Provided:

Branding, Development, Social Media Management, Website Management, SEO

ABOUT CLIENT

Project Duration: Ongoing

Exterly.io, powered by Extermarketing, is a global SaaS platform specializing in business automation with over 24 innovative features.

This platform simplifies and streamlines business operations for companies worldwide. Despite its robust feature set, Exterly.io faced challenges in establishing a cohesive brand identity and effective digital presence to compete in the SAAS landscape.

To tackle this, the team sought our expertise to handle branding, digital marketing, and social media management, ensuring it becomes a standout in the SaaS market.

The Challenges

Undefined Brand Identity:

Without a brand strategy, Exterly.io lacked a consistent brand tone of voice and brand messaging to resonate with businesses.
They needed guidance to define their brand in a competitive SAAS landscape.

Low Market Visibility:

With no online presence or examples of successful SAAS branding, their platform struggled to gain traction among target audiences.
Their lack of SAAS brand marketing meant missing opportunities to communicate value effectively.

Content and Search Challenges:

Their website and social media platforms were underdeveloped, failing to showcase their capabilities and attract users.
SEO for terms like business automation tools and service branding was not implemented, keeping them hidden in search results.

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How We Helped

Strategic Branding:

Created a cohesive SAAS branding framework, focusing on their unique strengths and user benefits.
Established a professional brand tone of voice that communicated innovation and reliability.
Crafted compelling brand messaging to position
Exterly.io as a trusted business automation solution.

Website Development and Design:

Built a sleek, user-friendly website showcasing Exterly.io’s 24+ features with a focus on usability.
Highlighted SAAS branding examples on the site, allowing users to understand the real-world impact of their solutions.

Digital Marketing and Social Media:

Launched a comprehensive SAAS brand marketing strategy, creating high-quality content to educate and engage potential users.
Designed visually appealing social media posts that aligned with their corporate branding strategy and resonated with B2B clients.

SEO Optimization:

Researched and implemented keywords like brand strategy, SAAS branding examples, and service branding to enhance search visibility.
Developed content optimized for search engines, including blogs and landing pages targeting B2B audiences.
Improved technical SEO to boost site performance and rank higher for terms like business automation tools and SAAS brand marketing.

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