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Branding And Digital Marketing Of AI Powered Business Automation SAAS – Exterly.io

Client:

Exterly.io

Industry:

Business Automation SAAS

Services Provided:

Branding, Development, Social Media Management, Website Management, SEO

business automation SAAS and CRM Logo conept defining four pillars of business automation

About The Client

Project Duration: 1 Year

Exterly.io, powered by Extermarketing, is a global SaaS platform specializing in business automation with over 24 innovative features.

This platform simplifies and streamlines business operations for companies worldwide. Despite its robust feature set, Exterly.io faced challenges in establishing a cohesive brand identity and effective digital presence to compete in the SAAS landscape.

To tackle this, the team sought our expertise to handle branding, digital marketing, and social media management, ensuring it becomes a standout in the SaaS market.

corporate stationary yellow water bottle with a logo of business automation software saas EXTERLY.IO logo
corporate stationary back cup with a logo of business automation software saas EXTERLY.IO logo

The Challenges Team SAAS Experienced

Undefined Brand Identity:

  • Without a brand strategy, Exterly.io lacked a consistent brand tone of voice and brand messaging to resonate with businesses.

  • They needed guidance to define their brand in a competitive SAAS landscape.

Low Market Visibility:

  • With no online presence or examples of successful SAAS branding, their platform struggled to gain traction among target audiences.

  • Their lack of SAAS brand marketing meant missing opportunities to communicate value effectively.


Content and Search Challenges:

  • Their website and social media platforms were underdeveloped, failing to showcase their capabilities and attract users.

  • SEO for terms like business automation tools and service branding was not implemented, keeping them hidden in search results.

How We Helped Branding Wise

Strategic Branding:

  • Created a cohesive SAAS branding framework, focusing on their unique strengths and user benefits.

  • Established a professional brand tone of voice that communicated innovation and reliability.

  • Crafted compelling brand messaging to position

    Exterly.io as a trusted business automation solution.

Website Development And Design:

  • Built a sleek, user-friendly website showcasing Exterly.io’s 24+ features with a focus on usability.

  • Highlighted SAAS branding examples on the site, allowing users to understand the real-world impact of their solutions.

Digital Marketing and Social Media:

  • Launched a comprehensive SAAS brand marketing strategy, creating high-quality content to educate and engage potential users.

  • Designed visually appealing social media posts that aligned with their corporate branding strategy and resonated with B2B clients.

SEO Optimization:

  • Researched and implemented keywords like brand strategy, SAAS branding examples, and service branding to enhance search visibility.

  • Developed content optimized for search engines, including blogs and landing pages targeting B2B audiences.

  • Improved technical SEO to boost site performance and rank higher for terms like business automation tools and SAAS brand marketing.

corporate stationary for Exterly.io

What Our Client Says

5-star branding feedback from Upwork client
5-star graphic design testimonial from Upwork client

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Frequently Asked Questions

What Is The Process For Rebranding My Business?

The rebranding process involves a thorough evaluation of your current brand identity, market position, and customer perception. We then develop a new brand strategy and implement changes to your brand assets, such as the brand logo, brand colour, and brandmark.

How Do You Approach Brand Development For New Businesses?

Our brand development service focuses on creating a brand identity that resonates with your target audience. This includes brand identity design, logo brand design, and setting a consistent brand colour palette.

What Services Do You Offer As A Branding Agency?

While formal education, such as a degree in graphic design, can provide a structured foundation and credibility in the field, it’s not the only path to becoming a graphic designer. Many successful designers are self-taught, using online resources, tutorials, and practice to build their skills. Key qualities include creativity, an eye for design, proficiency in design software, and a strong portfolio to showcase your work.

Can You Help With Corporate Identity Design?

Yes, we provide corporate identity design services which encompass the creation of your business identity design, brand logo, brand identity package, and brand book to ensure a cohesive brand image.

What Is Brand Asset Management And Why Is It Important?

Brand asset management involves the organization and maintenance of all brand assets such as logos, branded content, and promotional items. It is crucial for maintaining brand consistency and brand equity.

Do You Offer Logo Design Services?

Yes, our logo designers specialize in company logo design and brand logo development to create a distinctive and memorable brand identity.

How Do You Assist With Brand Awareness And Brand Marketing?

We enhance brand awareness through targeted brand marketing campaigns that include brand identity design, brand positioning, and branded content creation, ensuring your brand reaches and engages your audience effectively.

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Exter marketing logo. Png

Trust us to go above and beyond, consistently providing service that exceeds expectations. Your success is our priority at Exter Marketing

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27 Old Gloucester Street, London, United Kingdom, WC1N 3AX