Privacy Policy of Exter Marketing

Exter Marketing (“Exter,” “we,” “our,” or “us”) respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you interact with our website, services, and products, including our software solution Exterly.io and our startup product Brand Startupkit.

By using our website, submitting information to us, or engaging our services, you agree to the terms of this Privacy Policy. If you do not agree with the terms, please discontinue use of our services.

1. Who We Are

Exter Marketing is a branding and digital marketing agency founded in 2011 by Umer Samana, headquartered in London, UK. We provide branding, digital marketing, automation, and business growth services across multiple industries. In addition to agency services, we also develop and offer technology solutions, such as:

Exterly.io (founded in 2022): An all-in-one software platform for business automation, CRM, sales, and marketing management.
Brand Startupkit: A structured framework based on our proprietary 3B3E formula to help startups build strong foundations, brand identity, and automated systems.

Because we operate as both a service provider and a software developer, we handle different categories of data. This Privacy Policy covers both aspects.

2. Information We Collect

2.1 Information You Provide Directly

Personal details: Name, email address, phone number, job title, company name.
Account information: When signing up for Exterly.io, Brand Startupkit, or requesting services, we collect login credentials and billing details.
Payment information: Credit/debit card details, billing address, and transaction data (processed securely via third-party payment gateways; we do not store raw card details).
Project and service data: Information you provide about your business, goals, and marketing preferences.
Communication data: Emails, chats, survey responses, or any correspondence with our team.

2.2 Information Collected Automatically

Device information: IP address, browser type, operating system, device identifiers.
Usage data: Pages visited, time spent on pages, clicks, referring websites, and interactions with features.
Cookies and tracking technologies: To improve performance, personalize experiences, and analyze user behavior.
Log files: Error reports, server logs, and diagnostic information

2.2 Information Collected Automatically

Marketing and advertising partners: Data to better tailor our services.
Public sources: Business websites, social media, or directories when researching industries.
Third-party integrations: When you connect Exterly.io to other apps (e.g., email marketing, CRMs), we may receive relevant synced data.

3. How We Use Your Information

We use collected information to operate, improve, and deliver our services:

To provide agency services (branding, digital marketing, automation).
To manage Exterly.io accounts and provide SaaS functionality.
To process payments, invoices, and subscriptions.
To respond to inquiries, customer support requests, and feedback.
To personalize user experiences and tailor marketing campaigns.
To send important updates, newsletters, and promotional offers (with opt-out options).
To conduct analytics, performance monitoring, and product improvements.
To comply with legal, regulatory, and contractual obligations..

4. Cookies and Tracking Technologies

We use cookies, pixels, and other tracking technologies for:

Essential purposes: Enable core site features, secure logins, and sessions.
Analytics: Understand user behavior and website performance.
Marketing: Deliver targeted ads across platforms such as Google Ads, Meta Ads, or LinkedIn.
Preferences: Store your settings for faster future visits.

You can manage cookie preferences through your browser settings. Disabling cookies may affect some features of our website and services.

How We Share Your Information

With service providers: Trusted partners (e.g., hosting providers, payment gateways, CRM, analytics tools) who perform functions on our behalf.
With business partners: If you use integrated services (e.g., connecting Exterly.io with third-party apps).
For legal reasons: To comply with applicable laws, regulations, legal proceedings, or government requests.
For business transfers: If we undergo a merger, acquisition, or sale of assets, your data may be transferred as part of the business transaction.

With your consent: When you explicitly authorize sharing.

International Data Transfers

As Exter Marketing operates globally, data may be processed in different jurisdictions. We ensure that data transfers outside the UK/EU comply with GDPR requirements, using mechanisms like Standard Contractual Clauses (SCCs) or other recognized safeguards.

Data Retention

We retain personal data only as long as necessary:
- Client project data: Stored while projects are active and up to 3 years after completion (unless longer retention is required legally).
- Exterly.io accounts: Maintained until you delete or cancel your account.
- Marketing data: Retained until you opt out or unsubscribe.
- Legal obligations: Retained as required by tax, accounting, or regulatory requirements.
When no longer needed, data is securely deleted or anonymized.

Data Security

We implement appropriate administrative, technical, and physical safeguards to protect your data, including:

SSL encryption for all communications.
Secure hosting and firewalls.
Role-based access controls within our team.
Regular audits, monitoring, and vulnerability checks.

While we take strong measures, no method of transmission or storage is 100% secure. You use our services at your own risk.

Your Privacy Rights

Depending on your jurisdiction, you may have the following rights:

Access & Portability: Request a copy of personal data we hold.
Correction: Request corrections of inaccurate or incomplete data.
Deletion: Request deletion of personal information.
Restriction: Limit how we process your data.
Opt-out of marketing: Stop receiving promotional communications.
Object: Oppose processing for certain purposes.
Data portability: Request transfer of your information to another provider

GDPR Rights (EU/UK Residents)

Right to be informed, right to access, right to rectification, right to erasure, right to restrict processing, right to data portability, right to object, and rights related to automated decision-making.

CCPA/CPRA Rights (California Residents)

Right to know categories and sources of personal information collected.
Right to request deletion of personal information.
Right to opt out of the sale/sharing of personal information.
Right to non-discrimination for exercising privacy rights.

10. Children’s Privacy

Our services are not directed to children under 16. We do not knowingly collect information from minors. If we discover we have collected such data, we will promptly delete it.

11. Third-Party Links and Services

Our websites may contain links to third-party websites, tools, or integrations (e.g., social media platforms, analytics providers). We are not responsible for the privacy practices of third parties. Please review their policies before providing any personal information.

12. Third-Party Links and Services

We may update this Privacy Policy periodically to reflect changes in technology, legal requirements, or business practices. Updates will be posted on this page with the “Last updated” date. If material changes occur, we will notify users via email or prominent notice on our site.

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