Exterly’s call tracking and recording feature gives businesses unprecedented visibility into their communication strategies, helping to identify gaps and improve follow-ups.

Why Call Tracking Matters

1. Understand Lead Behavior
   Track which calls lead to sales and identify trends in customer behavior.

2. Improve Sales Team Performance
   Analyze recorded calls to identify training opportunities for your team.

3. Enhance Follow-Up Efficiency
   Never miss a critical follow-up with clear call data and reminders.

The Challenges Without Call Tracking

1. Missed Opportunities

Without a clear record of calls, businesses often fail to follow up on hot leads.

2. Inefficient Team Oversight

It’s hard to evaluate sales team performance without recorded interactions.

3. Lack of Data for Optimization

You can’t improve what you can’t measure. Manual tracking leaves gaps in understanding call outcomes.

How Exterly’s Call Tracking Transforms Your Sales Process

1. Real-Time Call Tracking

• Track incoming and outgoing calls automatically.

• Link calls directly to specific leads in your CRM for better organization.

2. Call Recording and Playback

• Review past calls to identify strengths and weaknesses in communication.

• Use recordings to train your team with real-world examples.

3. Integration with CRM

• Automatically log calls in Exterly’s CRM to maintain a complete customer history.

• Access call data alongside emails, notes, and other interactions for a holistic view.

4. Data-Driven Insights

• Use analytics to track call durations, conversion rates, and call outcomes.

• Identify which marketing campaigns drive the most valuable calls.

Step-by-Step Guide to Using Exterly’s Call Tracking

Step 1: Set Up Call Tracking

• Assign unique tracking numbers to different campaigns or teams.

• Integrate the feature with your CRM for seamless data synchronization.

Step 2: Monitor Call Activity

• Use the dashboard to view real-time updates on call volume and performance.

• Filter data by campaign, team member, or time frame.

Step 3: Analyze Recorded Calls

• Review recordings to pinpoint areas for improvement.

• Share high-performing call examples with your team for learning.

Step 4: Optimize Your Strategy

• Use insights to refine your marketing and sales approaches.

• Allocate resources to the campaigns and teams that drive the best results.

Key Benefits of Exterly’s Call Tracking Feature

1. Improved Lead Management: Know which leads need immediate attention based on call outcomes.

2. Better Team Performance: Use recorded calls to coach your team for success.

3. Enhanced ROI: Attribute calls to specific marketing efforts to measure effectiveness accurately.

4. Streamlined Follow-Ups: Never lose track of a lead with detailed call logs and CRM integration.

Real-Life Scenarios: How Businesses Use Call Tracking

1. A Marketing Agency

A digital agency used Exterly’s call tracking to determine which Google Ads campaigns brought in the most valuable leads. By reallocating their budget to high-performing campaigns, they boosted ROI by 35%.

2. A Real Estate Firm

The firm leveraged call recording to train new agents, resulting in a 20% increase in closed deals within three months.

Best Practices for Call Tracking Success

1. Use Unique Tracking Numbers: Assign numbers to different campaigns for clearer attribution.

2. Regularly Review Recordings: Identify patterns and opportunities for team training.

3. Integrate with CRM: Centralize data for better lead management.

4. Leverage Analytics: Use insights to adjust your marketing and sales strategies.

How Exterly Stands Out in Call Tracking

Unlike standalone tools, Exterly integrates call tracking seamlessly with its CRM, analytics, and marketing features. This all-in-one approach ensures you have the full picture when making decisions.

Key Differentiators:

• Automation: Eliminate manual logging with automated call tracking.

• Insightful Dashboards: Gain actionable insights at a glance.

• User-Friendly Interface: Navigate call data effortlessly.

Conclusion

Call tracking isn’t just a tool—it’s a strategy to revolutionize your sales process. With Exterly’s call tracking and recording feature, you can enhance visibility, improve team performance, and convert more leads into loyal customers.