Exterly vs. Hootsuite: Choosing the Right Social Media Solution

When it comes to dealing with social accounts, companies use Hootsuite and Exterly.io platforms at the global level. While it is apparent that both of them present various tools for the management and effective marketing on social media, let us compare these two SMM tools. So, in today’s blog post we have decided to give you an objective overview of what differentiates Exterly.io and Hootsuite, and guide you to select the best option for your company.

What is Exterly.io?

Exterly.io is a platform that can be a one-stop solution for the social media business needs as they provide superior level tools for managing social media, marketing, and automation needs. Excellent for entrepreneurs and managers To promote their business, Exterly.io contains all the tools for effective SMM, creating posts, planning, and analyzing the result of the campaigns. First, with the help of the Exterly.io businesses can easily moderate a few accounts in social networks, interact with the audience, and assess the success rate.

What is Hootsuite?

Hootsuite is one of the leading social media management platforms, which allows enterprises to publish, manage and schedule posts to their accounts. It offers a combined tool set for content management, competitive / social benchmarking and analytics as well as collaboration. Hootsuite is well regarded by a multitude of organizations internationally as a proven tool to facilitate social media management and monitor efficacy by metrics.

Key Features: A Side-by-Side Comparison

Let’s break down the key features of Exterly.io and Hootsuite to see how they compare in terms of social media marketing and management:

1. Social Media Post Scheduling

Exterly.io:

Exterly.io provides a simple, powerful posting scheduler that can help businesses to organize and schedule posts across Facebook, Instagram, LinkedIn, Twitter & more. One of the biggest aspects to note is that the tool has ridiculously easy usability; you simply drag account icons to switch between them. Using Exterly.io, you can schedule your post to go live on the best time of the day to ensure you get the best results.

Hootsuite:

Hootsuite also allows businesses to schedule social media posts across multiple platforms. While Hootsuite’s scheduling tool is effective, some users find the interface to be less intuitive than Exterly.io’s. Hootsuite offers bulk scheduling, which can be helpful for businesses that need to schedule a large number of posts in advance.

2. Social Media Analytics

Exterly.io:

As you will find from this Exterly.io review, the software already has built-in social media analytics which enable you to monitor the performance of your avenues in social media. The platform offers tangible data, where you can identify which posts were successful, and where the interaction rates, and overall audience conduct stand. Such analytics make work more effective and enable businesses to make scientific decisions by improving their social media marketing on the basis of different analytics processes.

Hootsuite:

The service also provides deep analytics capabilities ranging from the basic engagement and reach, to individual impression count of all posts made. But some of the users have complained that while the analytics tool in Hootsuite is very comprehensive that comes with a lot of data that may confuse users, it takes more time to create a custom report.

3. Ease of Use

Exterly.io:

As such, there are no hidden complexities as exhibited by most social media and other online platforms in Exterly.io. Thus, the clean and minimalistic design ensures that the business owners are able to find and use the different features conveniently, create content posts, as well as handle multiple accounts, and view analytics reports. It is very easy for a novice marketer or a seasoned marketer to get the best results from the social media campaigns on Exterly.io.

Hootsuite:

With Hootsuite, however, users get a very powerful set of tools to work with that can at the same time look slightly confusing and cramped for space if you are not all that familiar with the application. It helps users have numerous opportunities to customize their page, but it takes time to understand the platform and additional subtleties.

4. All Social Media Platforms Supported

Exterly.io:

Exterly.io intelligently integrates with the popular social networks such as Facebook, Instagram, LinkedIn, Twitter, Pinterest, and Youtube. The ability to integrate allows for businesses to not only operate and market through social media platforms but do so from one single platform.

Hootsuite:

Hootsuite also covers all the popular social networking sites. But the disadvantage it has been observed that some interconnections are more effectively processed than others and some dilemmas appear when connecting as new or specific social networks.

5. Customer Support

Exterly.io:

Specifically, Customer Support is diverse and covers live chat, email support, and access to useful guides and tutorials at Exterly.io. Exterly.io has a friendly support team that responds very fast and quickly solves any problems that may occur, which means that it will be perfect for business people who want help as soon as possible.

Hootsuite:

Another advantage of Hootsuite is that they always provide support when needed but might take longer some of the time since there are many users. They provide live, email and phone support but the nature of the support depends on the package you are subscribed to.

6. Pricing

Exterly.io:

Exterly.io offers competitive pricing tailored to businesses of all sizes. With its all-in-one platform that combines social media management, marketing, CRM, and analytics, Exterly.io offers more value for money compared to Hootsuite. The pricing structure is clear, with no hidden fees.

Hootsuite:

Hootsuite’s pricing can be on the higher end, especially for businesses needing advanced features and multiple accounts. While Hootsuite offers a free plan, it’s often limited in terms of features and users.

Conclusion: 

In comparison between Exterly.io and Hootsuite, it is effective tool to manage social media. But again, Exterly.io has a better and more easy to navigate interface for the users coupled with effective social media marketing and analysis tools that gives businesses a better shot at growing their online outreach.

Outshining the competitor solutions with the essential options for social media post scheduling, for providing detailed analysis, for Social Media integration with all the primary platforms, and for offering excellent customer support, Exterly.io is the best solution for businesses who want to make social media management and advance marketing through Social Media.