6 Powerful Ways to Drive Word-of-Mouth Marketing

What is word of mouth marketing?

Word of mouth marketing is the most effective form of communication that is properly derived from brand strategy and brand communication strategy. Here’s how both these elements contribute to let users drive, virtue out of the positioning concept and create naturally flowing conversations and recommendations associated with the brand.Most of the time brands get confuse with UGC – User generated content with word of mouth

The need for a consistent and coherent brand identity & branding wherever a brand is interacting with its audience is clear, in-short the all of the brands touch points should be consistent: it creates trust.
When a company aligns and establishes its branding tactics, it creates a proper groundwork for a reliable, coherent image of the brand. When a customer comprehensively understands the brand, its values, its mission, and the kind of company it exemplifies, then he or she will freely recommend the company with other people.

Coherency established across every brand interaction fosters trust; thus the customer feels comfortable referring and introducing your brand to friends and or relatives.

Tip Number 1 Encourage Word Of Mouth Marketing:

Make certain that your brand is consistent with its promises in all instances that it communicates with a customer, thereby spurring on word–of–mouth communications from these clients.

• This promotes how memorable shared communication might encourage people to share what they have: An effective brand communication strategy addresses the main communication objective which is content that is appealing to the target market. When your messages are precise, real-life, and evocative, people are just eager to discuss your brand. Online presence, better narratives, competitions, and good content in general help customers pass on your brand more easily.

Tip Number 2 to Encourage Word Of Mouth Marketing (WOMM):

Always go for story telling and entertain or inform them with content that appeals to their emotions. Ensure that you give out information that your customers will wish to pass on to others.

• Advocacy and Referrals: The heavy customers are the best marketers that any business person could ever hope to find. A good brand strategy makes sure you are nurturing your customers and end up having devoted customers on your side. Also, once customers feel they are affiliated to your brand they will promote it without having to be convinced by some offers.

Tip Number 3 to Encourage Word Of Mouth Marketing:

Promote ‘word-of-mouth’ by providing back end incentives for customers to recommend your business to others. A satisfied customer is your best brand ambassador, if you could just turn him loose.

• Aligning Values with Audience: If your brand strategy falls in line with your target audience’s values, your brand isn’t just a product or service, it’s a part of their identity. One thing people like to talk about when it comes to brands is values — especially when it comes to sustainability, innovation, or community involvement.

Tip Number 4 to Encourage WOMMarketing:

Build your brand with focus on building a brand that mirrors the values of your customers. But if your brand resonates with what matters most to them, they’ll want to tell the people they care about all about it.

• Social Proof and Testimonials: We trust other people more than we do brands. For example, social proof—testimonials, case studies, user generated content—when incorporated into your brand communication strategy gives your potential customers the real example of how others are enjoying and benefitting from your brand. This type of content is probably more shareable content upon social media than one ever think, and it puts you talking about your brand.

Tip Number 5 to Encourage Word Of Mouth Marketing:

Feature customer stories and testimonials on steroids in your communication. Prominent real life success stories from satisfied customers can act as great endorsements, or continue discussion.

• Influencer Collaborations: Influencers and brand ambassadors can help your brand extend the reach of your brand communication strategy. Think of influencers whose mission and values seem to align with yours and who can shout from the rooftops about your brand — amplifying your message and bringing you in completely under the guise of someone they trust. Word of mouth takes on new meaning in the influencer space.

Tip Number 6 to Encourage WOM:

Find influencers with credibility right with your target audience. It’s the real ones that can kick off conversations in their followers’ feeds and earn you brand trust.

Conclusion

A brand that generates conversation is not just a brand that got purchased, it’s a brand that creates consistency, emotional engagement, trust and customer advocacy. If your customer feels connected with your brand and makes it a representation of their values, your customers will share it, recommend it and talk about it. It Also encourages word of mouth marketing and make it much convenient for business owners.

Source: https://blog.hubspot.com/agency/how-online-word-of-mouth-marketing-is-changing