Ecommerce Sunglasses brand Startup branding
Client:
Opomilum Sunglasses
Industry:
Fashion Sunglasses Brand
Platform:
Wordpress Website
Graphics Designing Services:
Brand identity Design, Social Media Posts Design and Ad Creatives Design.
Digital Marketing Services:
Meta Ads, Social Media Handling, Reels & Video Creations.
Website Development:
Website Revamp, New Website Design and Development.
ABOUT CLIENT
Project Duration: 2 Months
Opomilum is a Pakistani business owned by a dedicated entrepreneur, specializing in selling high-quality sunglasses and jewelry through an e-commerce platform. Despite offering premium products, the brand struggled with minimal sales due to an unengaging website design, non-responsive functionalities, and underperforming advertisements.
The client faced significant challenges, including a lack of brand identity and ineffective online presence. Recognizing these issues, we proposed a comprehensive rebranding strategy aimed at revitalizing Opomilum's market presence and driving business growth
Pain Points
Unengaging Website Design:
The existing website lacked visual appeal and did not capture the essence of the high-quality products offered, leading to low customer engagement and high bounce rates.
Non-Responsive Functionalities:
The website was not optimized for mobile devices, resulting in poor user experience for a significant portion of potential customers who accessed the site via smartphones and tablets.
Lack of Brand Identity:
Opomilum lacked a cohesive brand identity that resonated with its target audience. The absence of a distinct brand voice and visual identity made it difficult to stand out in a competitive market.
Our Goals
Increase Sales:
Enhance the overall sales performance of Opomilum by improving online visibility and customer engagement.
Rebranding
Revitalize the brand’s identity to create a stronger market presence and attract a wider customer base.
Website Redesign
Develop a responsive and interactive website to improve user experience and streamline the purchasing process.
Strategy
Research & Discovery: Our team began the project with an in-depth research and discovery phase. We conducted a thorough market analysis to understand the dynamics of the sunglasses and jewelry industry.
We closely monitored successful competitors, analyzing their market positioning, brand strategies, and customer engagement tactics. This competitive analysis provided valuable insights that helped us identify key opportunities for differentiating Opomilum in the market.
Branding Strategy:
Based on our research, we embarked on an extensive branding strategy aimed at transforming Opomilum's brand identity. Our goal was to shift the brand tone to exude elegance and sophistication, aligning with the high-quality products offered.
We developed a cohesive branding plan that included redefining the brand message, visual elements, and overall customer experience.
Implementation
Brand Identity: The rebranding process began with the creation of a new logo that reflected the refined and elegant nature of Opomilum. We chose a sleek, modern design that conveyed luxury and quality.
This new logo became the cornerstone of the brand's new identity, setting the tone for all other branding elements.
Wordpress Website Redesign: The website underwent a complete transformation. We focused on creating a modern, responsive design that enhanced user engagement and made the purchasing process seamless.
Key features of the new website: included improved navigation, aesthetically pleasing visuals, and functional enhancements such as mobile responsiveness and faster loading times. We also integrated advanced SEO practices to boost the website's search engine ranking.
Marketing Materials: To support the new brand identity, we developed a comprehensive suite of marketing materials. This included new product imagery, promotional content, and social media assets that aligned with the brand's elegant aesthetic. These materials were designed to attract and engage customers, driving traffic to the redesigned website.
What Our Client Says
Want To Start Your Business
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Frequently Asked Questions
What Is The Process For Rebranding My Business?
The rebranding process involves a thorough evaluation of your current brand identity, market position, and customer perception. We then develop a new brand strategy and implement changes to your brand assets, such as the brand logo, brand colour, and brandmark.
How Do You Approach Brand Development For New Businesses?
Our brand development service focuses on creating a brand identity that resonates with your target audience. This includes brand identity design, logo brand design, and setting a consistent brand colour palette.
What Services Do You Offer As A Branding Agency?
While formal education, such as a degree in graphic design, can provide a structured foundation and credibility in the field, it’s not the only path to becoming a graphic designer. Many successful designers are self-taught, using online resources, tutorials, and practice to build their skills. Key qualities include creativity, an eye for design, proficiency in design software, and a strong portfolio to showcase your work.
Can You Help With Corporate Identity Design?
Yes, we provide corporate identity design services which encompass the creation of your business identity design, brand logo, brand identity package, and brand book to ensure a cohesive brand image.
What Is Brand Asset Management And Why Is It Important?
Brand asset management involves the organization and maintenance of all brand assets such as logos, branded content, and promotional items. It is crucial for maintaining brand consistency and brand equity.
Do You Offer Logo Design Services?
Yes, our logo designers specialize in company logo design and brand logo development to create a distinctive and memorable brand identity.
How Do You Assist With Brand Awareness And Brand Marketing?
We enhance brand awareness through targeted brand marketing campaigns that include brand identity design, brand positioning, and branded content creation, ensuring your brand reaches and engages your audience effectively.
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