CASE STUDY
THERASOOTHE CLEANING PRO
SERVICES PROVIDED To CLEANING BUSINESS
BRANDING SERVICES:
Branding for cleaning business.
GRAPHICS DESIGNING SERVICES:
Logo Design, Packaging, Corporate Stationary
DIGITAL & PHYSICAL MARKETING SERVICES:
SEO for cleaning business, Meta Ads, PPC Ads and Word Of Mouth Marketing
ABOUT CLIENT
- Project Duration: 2 Months
Therasoothe is a newly launched cleaning company specialising in residential and commercial cleaning services.The company emphasizes eco-friendly and effective cleaning solutions. The objective was to create a strong brand identity from scratch, ensuring that Therasoothe stands out in the competitive market and effectively communicates its values of reliability, professionalism, and environmental responsibility.
Pain Points
As a new brand, Therasoothe faced several critical challenges:
- No Brand Identity: Therasoothe needed a distinct brand identity to attract and retain customers.
- Lack of Visuals: Without a cohesive visual identity, there was a risk of brand inconsistency.
- Limited Market Presence: Therasoothe had no market recognition or presence.
- Absence of Marketing Materials: There was a need to create modern, engaging marketing materials from scratch.
- No Digital Strategy: Therasoothe required a comprehensive digital marketing strategy to build its online presence.
GOALS WE SET FOR CLEANING BUSINESS
Develop a Strong Brand Identity
Create a unique and cohesive brand identity that resonates with the target audience.
Enhance Visual Consistency:
Ensure all visual elements, including logo, color palette, and typography, are consistent and aligned with the brand’s values.
Build brand recognition and market presence through strategic marketing initiatives.
Create Engaging Marketing Materials:
Design modern and engaging marketing materials that effectively communicate the brand’s services and values.
Develop a comprehensive digital marketing strategy to enhance online visibility and reach.
BRANDING STRATEGY
Research & Discovery:
We began with an in-depth analysis of the cleaning services industry to understand market trends and customer preferences. We studied successful competitors and analysed some important points for starting a cleaning business to identify effective strategies and market positioning. This research was crucial for creating a brand that would resonate with Therasoothe’s target audience.
Brand Communication Strategy for Cleaning Business / How We Helped:
Logo Design Service: We designed a modern and clean logo that encapsulates the essence of Therasoothe. The logo features elements symbolizing cleanliness and eco-friendliness, reflecting the brand’s core values.
Brand Colors: We established a cohesive color palette that includes shades of green to indicate eco-friendliness and blue to symbolize trust and reliability.
Packaging Design: We created sleek and functional packaging for Therasoothe’s cleaning products, emphasizing the brand’s commitment to sustainability and effectiveness.
Marketing Materials: We developed a range of marketing materials, including flyers, brochures, and business cards, all designed to align with the brand’s visual identity for cleaning business and communicate its services effectively.
Digital Strategy: We implemented a comprehensive digital marketing strategy, including SEO, social media campaigns, and email marketing for janitorial business startup to increase online visibility and engage potential clients.
Website Design :
We created a modern, responsive, and user-friendly website. Key features included:
- Enhanced Navigation: We structured the website’s navigation to make it intuitive and easy for users to find the information they need.
- Aesthetically Pleasing Visuals: We incorporated high-quality images and engaging visuals that reflect the brand’s new identity.
- Functional Enhancements: We optimized the website for mobile devices, ensuring a seamless user experience across all devices. We also improved the website’s loading speed and integrated advanced SEO practices to boost its search engine ranking.
- Content Strategy: We developed a content strategy that included informative and engaging content tailored to the needs and interests of Therasoothe’s target audience. This included blog posts, product descriptions, and customer testimonials.
Social Media Creative/Artworks:
To support the new brand identity, we developed a comprehensive suite of social media creatives and artworks. This included:
Product Imagery: High-quality images of Therasoothe’s products that highlight their features and benefits.
Promotional Content: Engaging promotional content for use across various marketing channels, including social media, email newsletters, and print materials.
Social Media Assets: Visual and textual content designed to enhance Therasoothe’s presence on social media platforms and drive engagement with the target audience.
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