Triton Paints

CLIENT: Triton Paints, a product of UNICO Paints Industries

INDUSTRY:
Paint Industry, Pakistan

PLATFORM:
www.unicoproduct.com

SERVICES PROVIDED

Triton Paints, a product of UNICO Paints Industries

ABOUT CLIENT

Triton Paints is the latest venture by UNICO Paints Industries, a company with a rich legacy of manufacturing automotive paints since 1981. Recognizing the growing demand for high-quality wall paints in the Pakistani market, UNICO decided to expand its product line by launching Triton Paints, a brand dedicated to wall paints. The challenge lay in establishing a new brand identity for Triton Paints that could stand out in a competitive market while leveraging UNICO’s decades of expertise in paint manufacturing. Triton Paints needed to quickly carve out a niche for itself as a reliable and modern brand in the wall paint industry, and that’s where we stepped in to help bring this vision to life.

Pain Points

Before collaborating with us, UNICO Paints faced several challenges:

New Market Entry

Although UNICO had a strong reputation in automotive paints, Triton Paints was a new brand entering a different segment—wall paints—where competition was fierce.

Time Constraints

UNICO’s team was deeply engaged in their automotive paint operations, leaving little time to focus on the brand development of Triton Paints.

Limited Brand Awareness

As a new player in the wall paint market, Triton Paints lacked visibility and needed to build awareness rapidly.

Establishing a Customer Connection

The brand needed to forge strong relationships with customers, distinguishing itself from competitors.

No Online Presence

Triton Paints had no digital footprint, making it difficult for potential customers to discover and engage with the brand.

GOALS

Launch a Distinct Brand Identity

Create a unique and recognizable brand identity for Triton Paints that resonates with the target audience.

Develop an Online Presence

Establish a strong digital presence, including a user-friendly website and active social media profiles.

Increase Brand Awareness

Implement strategies to rapidly build brand awareness and attract customers in the wall paint market.

Enhance Customer Engagement

Foster strong customer relationships through engaging content and targeted marketing

Leverage Local SEO

Improve local SEO to increase visibility in key regions across Pakistan.

STRATEGY

Research & Discovery:

We began by thoroughly understanding UNICO Paints’ market position, customer base, and competitors. Through market analysis and client interviews, we identified key opportunities to differentiate UNICO Paints in the digital space while preserving the essence of a brand that has been trusted for over 40 years

Branding & Digital Transformation:

Brand Identity: We worked closely with UNICO Paints to refresh their brand identity, honoring their legacy while introducing modern elements. This included a new logo design, color palette, and visual style that connected with both existing and new customers.

Website Development: We developed a sleek, responsive website that serves as a central hub for UNICO Paints’ online activities. Key features included:
- User-Centric Design: Focused on ease of navigation and accessibility to ensure a seamless experience for all visitors.
- SEO Optimization: Implemented strong SEO practices to boost the website’s search engine rankings, particularly in local searches.
- Product Showcase: Developed a dynamic product section to effectively display their wide range of paints, complete with detailed descriptions and usage tips.
Social Media Creations: We crafted a comprehensive social media strategy, creating engaging content that showcased UNICO Paints’ products, customer success stories, and industry insights. This helped to foster a sense of community and build a loyal following.
Digital Marketing & Local SEO: We focused on local SEO tactics to improve their visibility in key regions across Pakistan. This included optimizing Google My Business, creating location-specific content, and running targeted ads.
Industrial Ads Creations: We designed and launched a series of industrial ads aimed at reaching contractors and businesses. These ads highlighted the durability, quality, and cost-effectiveness of UNICO Paints’ products, driving inquiries and sales.

Results

Quantitative Results:

Brand Awareness Growth: Triton Paints achieved a 50% increase in brand awareness within the first three months of its launch, as measured by social media engagement and website traffic.
Increased Website Traffic: The new website saw a significant influx of visitors, with a 45% increase in organic traffic driven by our SEO and content strategies.
Enhanced Customer Engagement: Social media platforms saw a 30% increase in followers and a 25% rise in engagement rates, reflecting the growing interest in Triton Paints.
Industrial Sales Boost: The targeted industrial ads contributed to a 20% increase in sales inquiries from contractors and builders, helping Triton Paints establish a foothold in the market.

Qualitative Results:

Successful Market Entry: Triton Paints successfully entered the wall paint market, establishing itself as a credible and reliable brand within a short span of time.
Strong Brand Identity: The new brand identity resonated with both consumers and industry professionals, positioning Triton Paints as a modern, quality-driven brand.

Improved Customer Relationships:

Through consistent and engaging online presence, Triton Paints began building strong customer relationships, setting the stage for long-term loyalty.

We Transform Concepts into Successful Businesses

Book a Free 30-Minute Call with Us to Explore How ExterMarketing Can Bring Your Brand to Life. Our team of experts is ready to listen, strategize, and collaborate with you on your brand development. Whether you need assistance with brand identity, logo design, or rebranding, we have the skills to make your brand stand out in today’s competitive landscape. Schedule your call today and let’s create your brand’s success story together.