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CASE STUDY
HICKERSONS TRUCK DISPATCHING)

CLIENT:
Hickersons Truck Dispatching

INDUSTRY:
Truck Dispatching, USA

SERVICES PROVIDED

Logo Design, Social Media Post Designs, Moodboards

ABOUT CLIENT

  • Project Duration: 2 Months
Hickersons Truck Dispatching is a dedicated team in the U.S. truck dispatching industry. As their business grew, they recognized the need to solidify their brand identity—a critical step toward standing out in a competitive market. While their operational efficiency was unmatched, they needed a visual identity that reflected their reliability and professionalism. That’s where we came in, working together to develop a logo and social media presence that truly represented who Hickersons is and the values they hold dear.

Challenges

  • No Established Visual Identity: They needed a professional logo and visual elements that could be consistently represented across all their platforms.
  • Limited Brand Recognition: Without a distinctive brand presence, it was hard for Hickersons to differentiate themselves in the truck dispatching market.
  • Engaging Online Presence: Their social media platforms lacked the engaging content necessary to connect with and attract potential clients.
  • Time Constraints: Previous attempts to redesign the logo had disrupted the brand’s intent and coherence. The new logo did not align with the brand’s values and failed to convey the desired message to the target audience.
  • Inconsistent Brand Experience: Being deeply involved in day-to-day operations left the team with little time to focus on developing their brand identity.

Our Goals Together

Create a Memorable Logo

Design a logo that’s not just visually appealing but also encapsulates Hickersons’ values of reliability and professionalism.

Design Social Media Content

Develop social media post designs and moodboards to create a consistent and engaging online presence.

Enhance Brand Recognition

Strengthen Hickersons’ brand identity to help them stand out and build recognition within the truck dispatching industry.

Our Collaborative Strategy

Understanding the Brand

We began by getting to know Hickersons—their vision, their values, and their goals. Through deep-dive discussions and industry research, we identified what made them unique and how we could visually represent that in a way that would resonate with their audience.

Logo Design

  • Collaborative Concept Development: Together, we explored several logo concepts, ensuring each iteration aligned with the core values of Hickersons. After gathering feedback and refining the designs, we landed on a logo that felt just right—a modern, clean design that symbolizes the movement and direction essential to the trucking industry.
  • Final Logo: The final design is a bold statement of who Hickersons is, combining strong typography with an icon that communicates reliability and professionalism.

Social Media Post Designs & Moodboards:

  • Creating Visual Consistency: We designed a series of social media posts that seamlessly integrated the new logo and brand colors, ensuring a cohesive look across all platforms.
  • Guiding Future Content: We also provided moodboards that outlined the visual direction for Hickersons’ social media presence, offering them a foundation to build upon as they continue to engage with their audience online.

Results of Our Partnership Quantitative Results:

  • Boosted Online Engagement: Within the first month of implementing the new designs, Hickersons saw a 40% increase in engagement on their social media platforms.
  • Strengthened Brand Recognition: The introduction of a cohesive visual identity significantly Improved their recognition within the truck dispatching community.
  • Positive Feedback: The new brand visuals were well-received, with clients and partners commenting on the professional and polished look.

Qualitative Results:

  • A Strong Visual Identity: The collaborative efforts resulted in a logo and brand visuals that truly reflect Hickersons’ identity and values.
  • Improved Professionalism: The new brand identity has positioned Hickersons as a professional and reliable partner in the industry, opening doors to new opportunities.

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