Unico Paints Industries

UNICO PAINT INDUSTRIES

CLIENT:
Unico Paints Industry

INDUSTRY:
Paint Industry, Pakistan

PLATFORM:
www.unicoproduct.com

SERVICES PROVIDED

Digitizing Brand, Website Development, Branding, Digital Marketing & Local SEO, Social Media Creations, Industrial Ads Creations

ABOUT CLIENT

UNICO Paints, a well-established name in the Pakistani paint industry, has been serving its customers with high-quality products since 1981. With decades of experience under their belt, they have built a strong reputation for excellence. However, as the market evolved and the digital landscape became more integral to business success, UNICO Paints recognized the need to modernize their brand and enhance their online presence. Despite their long-standing history, they understood that to stay competitive, they needed to embrace digital transformation. That’s where we came in, ready to help them navigate this new terrain and build a robust digital strategy that aligned with their rich heritage.

Pain Points

Before collaborating with us, UNICO Paints faced several challenges:

Digital Presence

Despite their long-standing reputation, UNICO Paints had a minimal online footprint, making it difficult for potential customers to find and engage with the brand.

Brand Modernization

The brand needed a refreshed identity that resonated with contemporary audiences while maintaining its strong heritage.

Local SEO

Their visibility in local searches was weak, affecting their ability to attract customers in specific regions.

Social Media

UNICO Paints struggled with creating engaging content and maintaining a consistent social media presence to connect with their audience.

Industrial Advertising

They required targeted industrial ads to reach businesses and contractors who could benefit from their products.

GOALS

Digitize the Brand

Establish a strong online presence through a modern, user-friendly website and digital branding.

Boost Local Visibility

Improve local SEO to increase visibility and attract more regional customers.

Engage on Social Media

Develop engaging social media content to foster connections with customers and build a loyal community.

Inconsistent Brand Experience:

Improve SEO and digital marketing efforts to increase the brand’s online visibility and attract more customers

STRATEGY

Research & Discovery:

We began by thoroughly understanding UNICO Paints’ market position, customer base, and competitors. Through market analysis and client interviews, we identified key opportunities to differentiate UNICO Paints in the digital space while preserving the essence of a brand that has been trusted for over 40 years

Branding & Digital Transformation:

Brand Identity: We worked closely with UNICO Paints to refresh their brand identity, honoring their legacy while introducing modern elements. This included a new logo design, color palette, and visual style that connected with both existing and new customers.
Website Development: We developed a sleek, responsive website that serves as a central hub for UNICO Paints’ online activities. Key features included:
- User-Centric Design: Focused on ease of navigation and accessibility to ensure a seamless experience for all visitors.
- SEO Optimization: Implemented strong SEO practices to boost the website’s search engine rankings, particularly in local searches.
- Product Showcase: Developed a dynamic product section to effectively display their wide range of paints, complete with detailed descriptions and usage tips.
Social Media Creations: We crafted a comprehensive social media strategy, creating engaging content that showcased UNICO Paints’ products, customer success stories, and industry insights. This helped to foster a sense of community and build a loyal following.
Digital Marketing & Local SEO: We focused on local SEO tactics to improve their visibility in key regions across Pakistan. This included optimizing Google My Business, creating location-specific content, and running targeted ads.

Industrial Ads Creations: We designed and launched a series of industrial ads aimed at reaching contractors and businesses. These ads highlighted the durability, quality, and cost-effectiveness of UNICO Paints’ products, driving inquiries and sales.

Results

Quantitative Results:
- Increased Website Traffic: UNICO Paints saw a 60% increase in website traffic, driven by our SEO and digital marketing efforts.
- Improved Local Visibility: Their local SEO improvements led to a 40% increase in regional inquiries and store visits.
- Social Media Engagement: The brand’s social media following grew by 35%, with higher engagement rates on posts and increased community interaction.
- Boost in Industrial Sales: Targeted industrial ads contributed to a 25% increase in sales from business clients and contractors.
Qualitative Results:
- Revitalized Brand Identity: The updated branding resonated well with both new and long-time customers, bringing a fresh yet familiar feel to the market.
- Stronger Online Presence: UNICO Paints now has a cohesive and professional online presence that effectively communicates their value and expertise.
Enhanced Customer Relationships: The brand’s engaging social media content and improved online visibility fostered stronger connections with customers, leading to better customer retention and loyalty.

We Transform Concepts into Successful Businesses

Book a Free 30-Minute Call with Us to Explore How ExterMarketing Can Bring Your Brand to Life. Our team of experts is ready to listen, strategize, and collaborate with you on your brand development. Whether you need assistance with brand identity, logo design, or rebranding, we have the skills to make your brand stand out in today’s competitive landscape. Schedule your call today and let’s create your brand’s success story together.